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Insight Communities: A Modern Tool for Customer-Centric Strategies
The question isn’t whether you can afford to invest in customer centricity—it’s whether you can afford not to.
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RIP Duo, the Duolingo Mascot
Perhaps we were too hasty to make declarations that 2025 is the year of the brand mascot. Or were we?
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From Signals to Breakthroughs: A Timeline of Digital Advertising Privacy Shifts
Combining old-school approaches to data collection with cutting-edge statistical modelling gives the best of both worlds between detail and scale while creating a data market where people are active participants rather than unwitting — and, often, unwilling — data mules.
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How to Chart a Path for Growth Amidst The Crisis in Publishing
While there are clear challenges ahead for publishers, a recent study from The Rebooting found that 80% of publishers expressed some form of confidence in their business.
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Grimace and Uncle O’Grimacey Reunite to Announce the Return of McDonald’s Shamrock Shake
Who better to announce the return of McDonald’s menu fan favorite Shamrock Shake than two beloved McDonaldland icons? On February 4, Uncle O’Grimacey, Grimace’s Irish uncle, reunited for the first time in decades with his nephew.
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Adidas Star Erica Wheeler Continues to Drive Basketball Culture With Her New Show ‘Easy Buckets’ on PlayersTV
For advertisers, the message is clear: If you’re looking for a partner who embodies authenticity, cultural influence, and brand loyalty, Erica Wheeler is the athlete to watch.
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See Every Brand Mascot Coming To Super Bowl LIX
If you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising’s hardest working characters are so back.
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Let’s Say It: 2025 Will Be the Year of In-Store Retail Media
2025 will be the year of in-store retail media, but this opportunity won’t just fall into retailers’ laps. Now is the time to be laying the foundation for retail media’s next biggest opportunity.
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Safe Havens in Turbulent Times
How brands respond to the latest changes taking place on Meta’s platforms remains to be seen. But advertisers do have options, and this is a moment for them to rethink their approach to blocklists and banned words and take a fresh approach to their online advertising budgets and the role of news sites in their advertising mix.
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Unlock Growth Opportunities with Anti-PR Tactics in the Post-Chrome Advertising Landscape
Chrome has long been a linchpin in campaign creation, audience targeting, and performance analysis, offering seamless integration with Google’s vast ecosystem. Its sale could fragment this unified environment, forcing those in the advertising industry to rethink how they approach everything from data collection to media buying.
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Sentiment Is Everything – Why Contextual Intelligence Means More Than Just Ads
The application of contextual tech to evaluate the meaning of content across the open web is broadening. It remains, of course, a platform for watertight brand safety and targeting precision.
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How AI, Budget Pressures and Purpose Are Shaping the Future of Advertising
The future of advertising lies in embracing technology without losing the human element, finding creativity within constraints, and combining precision and empathy.
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Programmatic Media Curation: A Path to Quality and Control?
The path to successful implementation requires thoughtful planning and consistent optimisation, but the rewards are clear: organisations that embrace curation’s strategic potential will be better positioned to deliver privacy-compliant, highly targeted campaigns that drive measurable business results.
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Confidence and Connection: The Keys to Brand Success This Year
As we look to the future, the path forward is clear: focus on the customer, adapt with purpose, and create value that resonates in a rapidly changing world.
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How in-House Advertising Teams Can Make the Most Telco Insights
With any in-house advertising planning models, the platform approach to integrating and utilising data is critical. Key to success will be finding a platform with the coverage required to ensure accurate campaign planning and the cost points needed for the business case to stack up.
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Driving Consistent Data Standards Across Global Enterprises
By addressing the people side of change, organizations can increase the likelihood of successful implementation and achieve their data management goals.
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2025 Trends: AI’s Rise, Privacy’s Reign, and the Next Wave of Advertising
As 2024 draws to a close, it’s always instructive to pause and think about what the next year might hold. Here’s my take on what we can expect to see in 2025.
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The “RFK Factor” Risk to Brand Equity
There is no time to waste to manage the potential risk of the “RFK factor”. The time to prepare for this C-Suite level risk is now.
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What 2024 Taught Us About CTV Advertising
The lessons of 2024 highlight the importance of agility, innovation, and a consumer-first approach. For those who can adapt, the rewards will be significant. For those who can’t, the streaming wars will leave little room for complacency.
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Media Buyers Can Drive Incremental Performance with a Focus on Creative
When creative and media teams have a collaborative relationship built on testing innovations and measuring lifts in performance, they can create a positive flywheel that powers higher performance now and in the future.
