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Retail Media: Why Advertisers Need to Address How Different Teams Collaborate to Ensure Success
Retail media is a fast-moving environment that requires advertisers to adapt as the market evolves if they are to achieve hoped-for outcomes.
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Media Networks: How Innovative Tech Can Help Optimise Returns For Platforms and Brands
While media networks – whether RMNs or in an adjacent sector – are part of the puzzle for brands to figure out, they need to develop a more holistic approach to how they drive conversions across all channels.
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The Good, the Bad, and the Possible of GenAI for Video Advertising Heading into the New Year
While some not so great applications of GenAI have emerged over the last twelve months, we shouldn’t let those detract from fundamentally changing how we aspire to reach audiences in the future.
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Why Understanding Generational Values Is Key to Modern Marketing Success
By analyzing data-driven insights, marketers can quickly determine which content is making the biggest splash — and go on to create more of it for stronger acquisitions.
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Predicting 2025: The Proliferation of Media Networks, Outcomes, and the Continued Ascent of Streaming. Oh, and AI
As always, we’re bullish about the future of advertising. Improvements in technology will bring greater efficiencies, and developments in content delivery will continue to offer both advertisers and consumers more choice.
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The Old Spice Guy, Pillsbury Doughboy and Heinz Wiener Dogs Tease New Instacart Super Bowl LIX Spot
When Instacart announced in November 2024 they’d be dropping their first Super Bowl ad in 2025, nobody anticipated the teaser would feature an all-star lineup of mascots.
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Group Black and GenTV Redefine Entertainment with a Game-Changing New Partnership
In an era where content consumption is rapidly evolving, Group Black is making a bold move. The media company, dedicated to amplifying brands engaging with the New Majority, has announced a groundbreaking multi-film partnership with GenTV, setting the stage for a new era of entertainment distribution.
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Storytelling in Modern Marketing 101
When done effectively, storytelling transforms a brand from a faceless entity into something relatable, emotional, and memorable.
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Top 10 Forgotten Breakfast Cereals (and Mascots) of the 1970s: A Nostalgic Crunch Through Time
Looking back at these forgotten cereals, it’s clear that the 1970s were a playground for experimental flavors, wacky mascots, and marketing gimmicks that truly went for it.
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US Politics Will Not Stall Sustainability in Media & Advertising
No one in the ad industry wants to see this happen and the collective movement towards carbon reduction will continue with or without government support.
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Optimize for Outcomes, But Only the Ones That Matter
True accountability goes beyond clicks and site traffic. It means aligning with business outcomes that drive long-term growth and brand equity.
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The Advertising Playbook: How to Create a Winning Strategy Using Next-Gen Stats
The successes of today’s biggest brands illustrate how next-gen stats can inform smarter, more effective advertising strategies. The lesson is clear: brands that embrace these insights gain a competitive edge in today’s crowded media landscape.
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How To Improve the Quality of First-Party Signals With Tagging Audits
Maximizing the quality of first-party signals through regular tagging audits is a way to enhance the effectiveness of performance campaigns, especially as we move away from third-party cookies. Embracing this practice and performing quarterly audits will help brands to stay ahead and truly connect with their audience.
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Building your Brand as a Content Creator: Expert Tips from a Talent Management Agency
Positioning yourself as a brand requires a balanced mix of purpose and pragmatism; of audience insight; and of professionalism, and authenticity.
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As Cookieless Audiences Grow, Here’s Why Alternative IDs Matter Heading Into 2025
Advertisers face an uncertain cookieless future in 2025, but they are galvanized more than ever to identify a better path forward.
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4 Oddball Brand Mascots Loved By the Advertising Community
Three of my favorite brand mascots — the Pillsbury Doughboy, Kool-Aid Man, and the McNugget Buddies from McDonald’s — all have something in common with one another. Objectively speaking, they’re all weirdos.
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Data-Driven Creativity in Marketing
By grounding our creative processes in data while nurturing human insight, we create campaigns that are not only effective but also unforgettable.
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Looking for AI Alternatives to Performance Max and Advantage+
Now is definitely the time to tap into AI technology to optimize marketing performance. And it makes sense to look beyond the leading platforms to find the AI-powered solutions that most effectively enable growing your business.
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Redefining Multicultural Marketing: It’s Time to Rethink Strategy
The path to successful multicultural marketing starts with a shift in mindset. It’s no longer enough to focus solely on representation or linguistic adaptation—audiences expect deeper engagement and personalization.
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How Brands Can Leverage Mobile Gaming To Build Lifelong Loyalty
Mobile gaming’s potential for brand engagement will only increase as it evolves, reinforcing its status as an essential tool for forward-thinking marketers.
