BRANDS + MARKETERS

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The Algorithm Killed the Gen Z Monolith

The mandate for marketers is clear: Stop chasing the myth of the Gen Z monolith.

OpenAI Wants Your Attention. Anthropic Wants Your Work.

By Nataly Kelly, CMO, Zappi OpenAI’s ads pilot reportedly crossed $100 million in revenue within…

Why Brands Need to Start Committing to Creators

The shift required is not complicated, even if it demands more intention.

AW SHORTS – BRANDS + MARKETERS