Brands

BRANDS + MARKETERS

Presented by

From the Conference Floor to the Boardroom: How Kindle Scribe Is Changing the Way Executives Capture Ideas

At Advertising Week New York 2026, Amazon’s Kindle Scribe offers a glimpse into how business leaders are combining the familiarity of handwritten notes with the convenience of digital technology to make the most of an increasingly demanding professional world.
There Is No Such Thing as Creative Wearout

Conventional wisdom goes something like this: you produce a new piece of creative, you put media behind it, and over time the ad progresses through a predictable lifecycle.
The Fragmentation Problem Marketers Are Still Pretending They Can Buy Their Way Out Of

CMOs and CFOs should challenge media plans on more than low-cost impressions or tidy reporting.

AW SHORTS – BRANDS + MARKETERS

For Advertising Week Executives, Preparation Starts With Setting Priorities

Three executives describe how they organize their thinking ahead of Advertising Week New York, with the Kindle Scribe serving as a tool for notes, planning and revisions.
Planning Ahead For the Performance Plateau

The most important thing for any performance advertiser to remember is that they are not trying to replicate the past, but are instead trying to deliver the most traffic and performance right now.
DMEXCO 2026: AI Hype Is Out. Proof Is In

DMEXCO has just wrapped up in Cologne, and this year it felt different from past editions. Less flash and more substance.
Better Creative Can’t Fix Broken Social Media Infrastructure

Feed errors go unfixed because no one owns feeds as a strategic asset.
Agencies Are Rebuilding Search Teams for the AI Era

The agencies that are furthest ahead right now aren’t necessarily the ones that renamed their teams the fastest.
From Prime Time to “Right Time”: 3 Shifts Redefining the Sports Marketing Playbook

As another fall sports season gets underway, marketers should look beyond the biggest moments on the calendar without losing sight of their power.
There Are No Shortcuts to Greatness

I’m not trying to convince you that the journey is the destination. But the destination is 100% shaped by the journey.
Is Brand Storytelling Dead?

The death knoll for brand storytelling hasn’t yet tolled in 2026, but marketing content across the board is feeling hollow due to a combination of factors including an oversaturation of advertisement, corporate hypocrisy, and the usage of AI for creativity.
Growth Has an Image Problem. It’s Time to Fix It.

Agencies must ensure that growth is seen as something everyone can contribute to, rather than something owned by a small group of specialists.
Why Your Ideas Need To Be More “Meme”

As the old adage goes: “Keep it simple, stupid”.
The Future of Advertising Belongs to Creative Systems, Not Creative Departments

Advertising has spent years borrowing the language of entertainment, but the more consequential change is happening behind the camera. Agencies are increasingly being asked to operate like studios, production companies are being invited into the creative process earlier, and creative leaders are finding that their jobs now extend far beyond deciding whether an idea is good enough to put in front of a client.
The Publishers That Will Thrive Over the Next Century

The publishers who will thrive over the next century will be those that make every ad more effective, every partnership more valuable and every interaction worth more.

From the Conference Floor to the Boardroom: How Kindle Scribe Is Changing the Way Executives Capture Ideas

There Is No Such Thing as Creative Wearout

The Fragmentation Problem Marketers Are Still Pretending They Can Buy Their Way Out Of

Search

Recent Articles

AW SHORTS – BRANDS + MARKETERS

For Advertising Week Executives, Preparation Starts With Setting Priorities

Planning Ahead For the Performance Plateau

DMEXCO 2026: AI Hype Is Out. Proof Is In

Better Creative Can’t Fix Broken Social Media Infrastructure

Agencies Are Rebuilding Search Teams for the AI Era

From Prime Time to “Right Time”: 3 Shifts Redefining the Sports Marketing Playbook

There Are No Shortcuts to Greatness

Is Brand Storytelling Dead?

Growth Has an Image Problem. It’s Time to Fix It.

Why Your Ideas Need To Be More “Meme”

The Future of Advertising Belongs to Creative Systems, Not Creative Departments

The Publishers That Will Thrive Over the Next Century

Search

Recent Articles