BRANDS + MARKETERS
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AI Personalization Has a Price Tag. Are You Charging the Right One?
Consumers understand AI considerably better than they did a year ago and are acting on that understanding with their spending. -
Why Brands Keep Coming Back to Military Audiences
The brands that succeed here don’t win because they wave a flag. They win because they understand the people behind it. -
Why Taylor Swift and Travis Kelce Chose a Billboard Instead of a Feed
The instinct from most marketing teams is to add more channels, more targeting, more impressions, purely for the sake of doing more.
Recent Articles
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What the World Cup Reveals About Effective Sales Promotions
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First Came the Beards, Then Came the Coffee Shops
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Predictive ROI Is Becoming Marketing’s Most Valuable Currency
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AI Is Amazing. Your Ads About It Still Have to Be True.
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The World Cup Proved Trust Is the KPI That Matters For Brand Experiences
AW SHORTS – BRANDS + MARKETERS
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Why Brands Need to Design Systems, Not Products
In this new era, the brands that will thrive won’t simply have the best product. They’ll have the strongest brand system. -
Why Love Island USA Season 8 Is a Cultural Phenomenon
While the rest of television spent the last decade training us to binge alone at midnight, Love Island brought back something streaming was supposed to have killed for good. -
The Last Owned Media Channel Is Already in Consumers’ Homes
By Sandra Wagner, CEO, AuraVeo Marketing has become increasingly dependent on platforms that brands do not own. Algorithms shape visibility, attention is fragmented across countless channels, and every campaign competes […] -
In an Age of Infinite Design, Strategy Becomes the Ultimate Differentiator
Technology may reshape how work gets made, but the future still belongs to those who understand people best. -
The Great Flattening: How Algorithmic Marketing Is Erasing Brand Identity
The irony of modern marketing is that the more efficient campaign execution becomes, the more valuable distinctiveness becomes. -
The Tartan Army Isn’t the World Cup Story Marketers Should Watch
When Scotland’s Tartan Army arrived in Boston for the June 13 match against Haiti, the headlines wrote themselves: bars running dry, tap lines emptying. -
The Second Second Is the Moment That Matters Most for Brands Right Now
Maintaining engagement for one more second is the difference between being one of the increasingly rare brands that wins customers and accolades, or being tossed into the vast sea of those that are immediately forgotten. -
The End of the Volume Game: Why Social Marketing Is Swinging Back to Brand Building
As content creation becomes commoditized, curation becomes more valuable. The agencies and brands that thrive in the coming years are unlikely to be those producing the most content. -
Cannes: Marketing’s Shiny Penny Problem
The industry had all the answers. Nobody asked the right question. -
The Ad Server Is Becoming Advertising’s New Source of Truth
The ad server is not new, but it is newly essential. -
Somewhere in a Budget Meeting, PR Just Got a Lot More Awkward to Dismiss…
For agency leaders still treating PR as a soft layer that sits somewhere above the ‘real business stuff’, this should be the wake-up call. -
Successful SPO Requires Nuance, Not Blunt Force
Advertisers need to reach qualified consumers on channels that are likely to engage them while avoiding duplication issues, and they need to do so efficiently and effectively.
Recent Articles
-
What the World Cup Reveals About Effective Sales Promotions
-
First Came the Beards, Then Came the Coffee Shops
-
Predictive ROI Is Becoming Marketing’s Most Valuable Currency
-
AI Is Amazing. Your Ads About It Still Have to Be True.
-
The World Cup Proved Trust Is the KPI That Matters For Brand Experiences