Why first party data scarcity exists and the need for marketers to transform their own data into actionable information.
Paul fills us in on what we can expect from the new B2B Creative Lion category at Cannes this year, as well as the similarities and differences between creative in the B2B and B2C spaces in general.
Ilhan Zengin discusses ShowHeroes’ massive growth, the growing importance of video and CTV, and the reasons why contextual and semantic technologies should be at the core of every advertiser’s targeting strategy.
David discusses why YouTube is so important for today’s advertisers, how the TV experience continues to evolve, and Pixability’s role as a leading Brand Safety and Suitability provider.
Jess discusses the wide variety of social platforms available today, how brands can find the right influencer fit, and the promise and potentially exciting future of the metaverse.
After rebranding at AWNewYork 2019, Ampersand has experienced incredible growth, reaching almost 42 million households with over 3 billion hours of inventory. President Andrew Ward.
Sarah and Linda discuss both why it’s dangerous to be over-reliant on data alone and how culture is informing every move for todays’ most enlightened brands.
Phil Schraeder of GumGum discusses his leadership journey, his passion for diversity and inclusivity, and GumGum’s pioneering role in contextual advertising over the last decade and a half.
Esther Raphael, CMO, Intersection discusses her leadership experience and weighs in on the Great Resignation, retaining talent, “the stay interview.”
How Avantgarde strives to create unforgettable moments, their work on the UK Pavilion at Expo Dubai, and how the metaverse and related technologies will feature in the experiences of tomorrow.
This week on the AW360 Podcast, I speak with Maren Seitz of Analytic Partners. Maren and I discuss riding the waves of unstable consumer behavior, getting serious about privacy, the inevitability of media inflation, and purpose.
This week our guest is James Smith, Managing Director at The Kite Factory. James and I discuss his leadership journey, inclusivity, and purpose for clients and audiences alike, and the heart, art, and science of media planning and buying.
In this week’s episode we feature Joel Cox, Co-Founder, and Todd Porch, President, of Strategus – a leader in OTT and CTV advertising, optimization, targeting, reporting and analysis.
Our guest this week is Dragorad Knezi, co-founder and CEO of Eyezon. Eyezon is an innovative platform in the ecommerce space that allows brands to interact with consumers online as if they were shopping in a physical store.
Jay Kulkarni of Theorem discusses how the business ecosystem is evolving, marketing’s flexible future, and the hidden benefits of the depreciation of the third-party cookie.
Rosie O’Meara, Chief Revenue Officer at GroundTruth discusses everything from vendor consolidation to the many challenges marketers have faced these past two years
Jiri and Nick describe how brands can get involved in the metaverse and shine a light on some of the more elusive components of our exciting web3 future.
Through their suite of software tools known as IDoS, you’ll learn how Blockgraph enables marketers to safely, swiftly, and effectively deploy data-driven TV in these privacy-conscious times.