ABF Creative is at the forefront of creating engaging and insightful podcast content, built by and for multicultural audiences.
The Sonic Truth
Our guest gives his forecast on where the audio industry is headed next, and what trends he has noticed in the creative space that are leading to increased efficacy and recall in brands’ audio advertising.
This week on The Sonic Truth we welcome Ian Orekondy from PranifyRx.
Welcome back to The Sonic Truth. This week our guest is Pierre Naggar, SVP Global Demand at AdsWizz.
On this episode of The Sonic Truth, Veritonic’s GM of International, Damian Scragg, speaks with Charlie Cadbury, CEO of Say it Now.
Marty Michael, Co-founder of Gumball is on The Sonic Truth to talk you through the process that is making podcast advertising more efficient and future-proof.
This week on the Sonic Truth podcast we welcome Kal Amin, CEO of Sounder.fm.
CEO and Founder of Veritonic, Scott Simonelli, is in conversation with three exceptional guests: Alan Patricof of Greycroft Partners, Caitlin Strandberg of Lerer Hippeau, and Daniel Borok of Newark Venture Partners.
This week we welcome Fatima Zaidi, CEO and Founder of Quill, Inc. In this episode, Fatima dives deep into the value of having a sonic identity and branded podcast strategy for brands. She also discusses branded content creation on podcasts, and how the burgeoning channel can provide value for brands beyond the standard commercial break.
This week we welcome Shantae Howell, Creative Director at Acast. She talks about branded content creation on podcasts and how the burgeoning channel can provide value for brands beyond the standard commercial break.
Listen as adtech and podcasting expert Bryan Barletta shares with our host, Scott Simonelli, why podcasting is the space for brands to be in 2022.
Scott Porretti and our host Scott Simonelli discuss the impact a state’s COVID vaccination campaign had on the unvaccinated with data collected using Veritonic’s new brand lift capabilities.
ur guest on this episode, Shira Atkins, CMO and Co-founder of Wonder Media Network, points out the more important question for brands to ask is, “Who are the voices of the people we want to support and align with?”
On this episode, we’re in conversation with Seth Goldberg, VP of Brand Strategy and Bruce Henderson, Chief Creative Officer of SmileDirectClub.
On this episode, we’re in conversation with Seth Goldberg, VP of Brand Strategy and Bruce Henderson, Chief Creative Officer of SmileDirectClub.
Bite-sized, shareable content. By the time you’re hearing this today you’ve probably already shared three Tiktoks. But sometimes short-form content can solve a real business challenge.
Where is music for brands headed? Will it all be created using AI, or will the creativity of humans always be in the driver’s seat? All this and more in this week’s episode of The Sonic Truth.
In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala.
We talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala, diving deep on everything from how voice has enabled some of the biggest technological changes in the past few years, to why it’s finally having its time in the limelight now.
Tony Mennuto is the President of the creative and consulting agency Wordsworth and booth. Wordsworth and Booth creates award winning audio advertising, with clients like Burger King, Pepsi, Fiat, and more.