The Sonic Truth

Fatima Zaidi, CEO and Founder of Quill, Inc.

The Sonic Truth: The Branded Podcast Advantage

This week we welcome Fatima Zaidi, CEO and Founder of Quill, Inc. In this episode, Fatima dives deep into the value of having a sonic identity and branded podcast strategy for brands. She also discusses branded content creation on podcasts, and how the burgeoning channel can provide value for brands beyond the standard commercial break.

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