Presented with MNTN
Let Me See Your Halo: How Connected TV Generates Demand While Boosting Paid Search and Social Results

What you’ll learn in this session

Join Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN to learn why Connected TV is a demand-generating powerhouse, and how it can help create value across your ad mix. Using data from MNTN’s CTV platform, he’ll explain why paid search and social campaign results increase on average when run alongside Connected TV, and how you can make the most of this.


Eric Hatzenbuhler

Senior Digital Marketing Manager

Ruth Mortimer

Global President
Advertising Week