Presented by Health Union
Revolutionizing Relevance with Customized Healthcare Audiences
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May 10, 2023

1PM EST

Live Webinar

A consumer’s health journey is more than just a point in time. It’s a dynamic experience that evolves as a person’s needs evolve. With the changing data landscape, it’s time to reconsider how you’re creating healthcare audience segments for optimal impact. There’s a way to reach high-quality segments through a mutually beneficial value exchange; Health Union will show you how. 

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WATCH ON-DEMAND NOW
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What You’ll Learn

If you’re looking to improve your outreach to audiences in the FMCG, pharmaceutical, health and wellness sectors, then this webinar is for you. Discover how to engage with highly motivated individuals who are actively involved in their health journey and enhance your healthcare audience segments for maximum impact across all mediums. Join us on Wednesday, May 10 at 1 PM EST for an exclusive live webinar to revolutionize your healthcare marketing approach.

OUR SPEAKERS

Sylvain Le Borgne

Chief Partnership Officer and Head of Data & Analytics
MediaMath

Sylvain Le Borgne

Chief Partnership Officer and Head of Data & Analytics
Sylvain Le Borgne is MediaMath’s Chief Partnership Officer and Head of Data & Analytics. He is responsible for MediaMath’s partnership development, encompassing supply side, data and strategic partnerships as well as the company’s data and analytics offerings. Le Borgne has a history of success across start-ups and high-growth companies with an entrepreneurial eye on emerging technology. Focusing on data-driven solutions, Le Borgne previously served as Head of Media Expertise and Innovation for data company fifty-five, and prior to that held the role of EVP, Global Head of Technology at Havas Media Group.
MediaMath

Megan Passerini

Executive Director, Programmatic Solutions
Health Union

Megan Passerini

Executive Director, Programmatic Solutions
With more than 15 years of experience in planning and executing data-driven marketing campaigns in highly regulated verticals, Megan is Health Union’s expert on programmatic solutions. Utilizing her skills in product management and development, Megan has built programmatic media and data solutions from the ground up to expand product portfolios and open up new streams of revenue.
Health Union

Scott Schappell

Chief Revenue Officer
Health Union

Scott Schappell

Chief Revenue Officer
Scott Schappell is responsible for Health Union’s sales and business development teams, optimizing top-line revenue as the company continues its growth, develops innovative products and expands partnerships throughout the healthcare industry. Schappell brings more than three decades of influential sales leadership within both pharma and digital health companies. He has held successful executive sales leadership positions at companies in various stages of their life cycles, whose services ranged from video to research to point-of-care.
Health Union
MODERATED BY

Ruth Mortimer

Global President
Advertising Week

Ruth Mortimer

Global President
Ruth Mortimer is global president of Advertising Week. Formerly managing director, global education and development at Advertising Week, she is in charge with developing the brand's thought leadership agenda and elearning business and working with the global business directors to develop each region. She has held a large number of roles in managing content businesses and product development. She was managing partner at award-winning digital marketing training business Econsultancy, where she oversaw product development and thought leadership. She was also previously director of the Festival of Marketing, where she brought speakers such as Apple founder Steve Wozniak to the UK. She was also formerly content director for Centaur Marketing, which comprises Marketing Week, Econsultancy, Festival of Marketing, Creative Review, Design Week, Celebrity Intelligence, Fashion/Beauty Monitor, Year Ahead and Foresight News. 
 She was formerly editor of Marketing Week magazine and an award winning business columnist. In her freelance career, she has worked with brands such as Channel 4 on identifying new talent. She joined Advertising Week in April 2019.
Advertising Week
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