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Presented with Vericast
Trust & Joy: Making Privacy Matter to Real People

Trust & Joy: Making Privacy Matter to Real People

For marketers, being privacy-aware is not just about complying with privacy laws and regulations. Instead, it’s about understanding and addressing your audience’s concerns so that you can you build long-term trust. As such, being privacy-aware begs the question: what does privacy really mean to people—not to personas, consumers, or buyers, but to real people with real ambitions, stresses, and desires?

Presented with


Susan Fletcher

Director of Privacy and Media Compliance
Kroger Precision Marketing

Stephanie Gaynor

Managing Director, Customer Strategy

Kelly Kimura

Senior Director of Product Management

Ruth Mortimer

Global President
Advertising Week
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