Presented with Vericast
Trust & Joy: Making Privacy Matter to Real People
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Trust & Joy: Making Privacy Matter to Real People

For marketers, being privacy-aware is not just about complying with privacy laws and regulations. Instead, it’s about understanding and addressing your audience’s concerns so that you can you build long-term trust. As such, being privacy-aware begs the question: what does privacy really mean to people—not to personas, consumers, or buyers, but to real people with real ambitions, stresses, and desires?

Presented with

OUR SPEAKERS

Susan Fletcher

Director of Privacy and Media Compliance
Kroger Precision Marketing

Stephanie Gaynor

Managing Director, Customer Strategy
Mindshare

Kelly Kimura

Senior Director of Product Management
Valassis

Ruth Mortimer

Managing Director, Global Education and Development
Advertising Week
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