1:00 PM: Welcome to AWForward
1:05 PM: 2022: Gearing up for the Known Unknowns
Kim Stonehouse, Head of Automotive Industry at Meta
1:15 PM: Dealer Spotlight #1 – How can dealers connect with customers better?
Perry Watson III, Owner/GM at Marysville Toyota
1:18 PM: Using Creators to Build Brand Love in 2022
Hosted by Jason Nichols at Meta and featuring Kerry Ann Doyle, EVP at Carat Content, Hayet Rida, Creative Strategist at Meta and Marcie Perez, Associate Director of Cross Channel Strategy & Activation at Cadillac
1:43 PM: Dealer Spotlight #2 – How can dealers make business personal?
Liza (Myers) Borches, President/CEO at Carter Myers Automotive
1:45 PM: Marketing to Millennials: What Auto Marketers Need to Know About this Coveted Segment
Hosted by Mordecai, Principle at Mordecai Inc, and featuring MaryLeigh Bliss, Chief Content Officer at YPulse and Kathy Sheehan, SVP at Cassandra
2:07 PM: Dealer Spotlight #3 – How can dealers build customer relationships that last?
Alex Flores, Owner/Partner at Bravo Auto Group
2:08 PM: Measurement & Customer Relationships in the Evolving Ads Ecosystem
Hosted by Jessica Roberts, Industry Manager for Automotive at Meta and featuring Jesse Goranson, VP of Marketing Science North America at Meta and Mark Reggimenti, Chief Analytic Officer at Annalect
2:28 PM: Closing Remarks
Michael Gewirtzman, Global Programming Director at Advertising Week
2:30 PM: Event End