Dec 8 at 1:00-2:30pm ET
AWForward: Automotive Marketing through the Unknowns of 2022

AWForward: Automotive Marketing through the Unknown of 2022

Dec 8 at 1:00-2:30pm ET

The automotive industry has been undergoing perpetual change including global shortages, the electrification of vehicles, shifts in consumer demographics and preferences, and an evolving digital advertising ecosystem. While there have been roadblocks for marketers, there are also clear opportunities to accelerate digital transformation and meet consumers where they are. Looking ahead to 2022, changes in the automotive landscape will continue. Join us to learn how to navigate this uncertainty with tangible takeaways, and harness the opportunity in the “known unknowns”.



Mordecai Inc

MaryLeigh Bliss

Chief Content Officer

Liza Borches

President and CEO
Carter Myers Automotive

Kerry Ann Doyle

EVP, Carat Content
Carat USA

Alex Flores

Bravo Chevrolet/Cadillac

Michael Gewirtzman

Global Programming Director
Advertising Week

Jesse Goranson

VP of Marketing Science for North America

Jason Nichols

Client Partner, Automotive Industry

Marcie Pérez

Associate Director of Cross Channel Strategy & Activation

Mark Reggimenti


Hayet Rida

Creator of Aiya Candle, and Creative Strategist

Jessica Roberts

Industry Manager, Automotive

Kathy Sheehan


Kim Stonehouse

Director of Automotive, US at Facebook & Instagram

Perry Watson III

Owner and General Manager
Marysville Toyota


1:00 PM: Welcome to AWForward

1:05 PM: 2022: Gearing up for the Known Unknowns

Kim Stonehouse, Head of Automotive Industry at Meta

1:15 PM: Dealer Spotlight #1 – How can dealers connect with customers better?

Perry Watson III, Owner/GM at Marysville Toyota

1:18 PM: Using Creators to Build Brand Love in 2022

Hosted by Jason Nichols at Meta and featuring Kerry Ann Doyle, EVP at Carat Content, Hayet Rida, Creative Strategist at Meta and Marcie Perez, Associate Director of Cross Channel Strategy & Activation at Cadillac

1:43 PM: Dealer Spotlight #2 – How can dealers make business personal?

Liza (Myers) Borches, President/CEO at Carter Myers Automotive

1:45 PM: Marketing to Millennials: What Auto Marketers Need to Know About this Coveted Segment

Hosted by Mordecai, Principle at Mordecai Inc, and featuring MaryLeigh Bliss, Chief Content Officer at YPulse and Kathy Sheehan, SVP at Cassandra

2:07 PM: Dealer Spotlight #3 – How can dealers build customer relationships that last?

Alex Flores, Owner/Partner at Bravo Auto Group

2:08 PM: Measurement & Customer Relationships in the Evolving Ads Ecosystem

Hosted by Jessica Roberts, Industry Manager for Automotive at Meta and featuring Jesse Goranson, VP of Marketing Science North America at Meta and Mark Reggimenti, Chief Analytic Officer at Annalect

2:28 PM: Closing Remarks

Michael Gewirtzman, Global Programming Director at Advertising Week

2:30 PM: Event End


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How does Facebook decide what content should be removed, and what should remain on its platforms? How is Facebook managing bullying, hate speech and harassment? How are brands kept safe when advertising? And why did Facebook decide to establish an Oversight Board to manage difficult questions around freedom of expression? In this session, you’ll have a chance to see under the hood of the world’s largest social media brand as experts explain what it takes to help keep 3bn people safe from online harm.

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AWForward: Small Businesses #DeserveToBeFound

AWForward: Small Businesses #Deservetobefound will highlight tangible tools and resources that small businesses can harness to breakthrough this crucial time of recovery – because your ideas #DeservetobeFound

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AWForward: Reimagine Shopping

Get prepared & inspired as we move forward in a year of unrivaled change, growth and opportunity. We invite you to join us for an inspirational afternoon of best practices, and reimagine how your brand can reach shoppers where they are, both online and in-store.

  • Learn the big trends in discovery commerce
  • Rethink how shopping will evolve & adapt
  • Uncover what creativity means for brands & consumer loyalty
  • Predict the future of digital commerce
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