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Aug 25 at 1:00-2:30pm ET
AWForward: Building a Safer Future

AWForward: Building a Safer Future

Aug 25 at 1:00-2:30pm ET

At Facebook, we know that questions remain around how we keep our platform safe, and provide invaluable products and services for brands, agencies and individuals. That’s why we’ve committed huge amounts of time and resources to assuring safety online. This session will answer fundamental questions about this work, and make sense of common misconceptions. 

How does Facebook decide what content should be removed, and what should remain on its platforms? How is  Facebook managing bullying, hate speech and harassment? How are brands kept safe when advertising? And why did Facebook decide to establish an Oversight Board to manage difficult questions around freedom of expression? In this session, you’ll have a chance to see under the hood of the world’s largest social media brand as experts explain what it takes to help keep 3bn people safe from online harm.


Jennifer Broxmeyer

Director of Content Governance

Ulrick Casseus

Public Policy Manager, Content

Yale Cohen

EVP, Global Digital Standards
Publicis Media

Patrick Harris

Vice President of Global Agency Development

Thomas Hughes

Director of Oversight Board Administration
Oversight Board

Matt Scheckner

Advertising Week

Peter Stern

Director, Content Policy Stakeholder Engagement

Kaitlin Sullivan

Director of Content Policy


1:00 PM: Welcome to AWForward

1:05 PM: Policymaking at Facebook

Peter Stern, Director of Content Policy Stakeholder Engagement at Facebook, and Ulrick Casseus, Public Policy Manager, Facebook, will answer questions about the way Facebook creates new policies, and how they approach policies on topics like bullying, hate speech, and harassment.

1:25 PM: Enforcement

Kaitlin Sullivan, Director of Content Policy, Facebook, will share how Facebook’s human and AI review systems work to spot harmful content and remove it from the platform.

1:35 PM: Have Your Say

Try your hand at content review: vote live on the sort of content you think should remain, or should be removed, from Facebook’s platforms.

1:45 PM: Brand Safety

Patrick Harris, VP, Global Agencies, Facebook and Yale Cohen, EVP Global Digital Standards, Publicis, will discuss how brands stay safe when they advertise on Facebook and Instagram.

2:00 PM: Independent Oversight 

Jennifer Broxmeyer, Director of Content Governance, Facebook, and Thomas Hughes, Director of Oversight Board Administration, Oversight Board, will discuss the role of the independent Oversight Board in balancing free speech with online safety.


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AWForward: Small Businesses #DeserveToBeFound

AWForward: Small Businesses #Deservetobefound will highlight tangible tools and resources that small businesses can harness to breakthrough this crucial time of recovery – because your ideas #DeservetobeFound

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AWForward: Reimagine Shopping

Get prepared & inspired as we move forward in a year of unrivaled change, growth and opportunity. We invite you to join us for an inspirational afternoon of best practices, and reimagine how your brand can reach shoppers where they are, both online and in-store.

  • Learn the big trends in discovery commerce
  • Rethink how shopping will evolve & adapt
  • Uncover what creativity means for brands & consumer loyalty
  • Predict the future of digital commerce
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