The Future of Personalization…for Automotive Brands

Our cars are personal. They represent us – our taste, our style, our values and aspirations. But with such a personal product, how is the automotive industry embracing digital opportunities for personalization? Just 26% of automotive retailers are taking advantage of these digital opportunities according to market data. But with digital engagement and ecommerce higher than ever as a result of the pandemic, automotive brands now have the chance to innovate and shape the future.

Advertising Week and IBM bring together brands, agencies and tech companies in the automotive space to tackle future trends in personalization and define industry best practice.