What Matters: Allyship in Advertising
What Matters: ALLYSHIP IN ADVERTISING is part of the 2021 franchised content series in partnership with Advertising Week.
In this episode, we will explore how Instagram is a powerful vehicle for all creators to expand their reach and even earn an income. But, creators of color have often struggled to receive the recognition they deserve, although they are the ones who create the content that goes viral, a lot of times without attribution. How can advertisers better engage with the creators who are actually driving the creativity?