AW360 | Marketing Insights, Podcasts & Video from Advertising Week

Healthcare Marketing Has a Storytelling Problem

Healthcare advertising has a tendency to look the same. Doctors walking through hallways, impressive medical equipment, lists of specialties, and awards that are supposed to convince us we’re in good hands. None of those things are unimportant, but when every hospital leads with the same message, how is anyone supposed to tell the difference?

DOOH Is Growing, but Can It Prove Its Value to Advertisers?

In this AW360 Q&A, David Wellard, Managing Director UK at Zoom Media, explores why advertisers remain cautious, how first-party data and high-attention environments are changing the measurement conversation, and what the industry must do to make DOOH an indispensable part of the modern media mix.

Premium TV Is Opening Up to More Advertisers. Can the Industry Keep Up?

In this AW360 Q&A, David Shaw, Head of Global Expansion at Universal Ads, explores how technology is reshaping the TV advertising landscape, why premium content remains a powerful differentiator and what needs to happen next to unlock the full potential of programmatic television across Europe.

Gaming Has Grown Up. Now Marketers Need to Catch Up

Dexerto’s Mike Murphy O’Reilly explains why brands need a more sophisticated approach to one of entertainment’s most influential audiences.

An AI Writing Brief Needs Facts That Cannot Change

Imagine asking AI to make an agency’s website offer more compelling. In this hypothetical example, projects start at $3,000 for five pages, copywriting costs extra, and the build usually takes four weeks after the client supplies final copy.

Is the Open Web Dying? It’s Complicated.

Don’t treat agents as a threat to traffic, but as a new audience worth serving.

When AI Writes, Who Owns the Thought?

AI can give us more information to think with. The danger comes when we use it to remove the need to do the thinking ourselves.

Everything We Tried First to Get Marketers Using AI Failed

That success dip, at the beginning, is going to happen. But make sure you are actually paving the way for future success.

AI Visibility Is Platform-Specific. Your Strategy Should Be Too.

One of the biggest strategic mistakes marketers can make is treating every AI platform as equally important. The right priority depends on the company’s audience, buying journey and industry.