From Vanity to Value: Turning Data Into Real-World Patient Outcomes
Healthcare marketing is undergoing a seismic shift. Marketers are moving from traditional metrics like CPMs to data-driven, outcome-focused strategies that truly impact patient care.
At Advertising Week New York, DeepIntent brought together leaders from the healthcare, pharmaceutical and AI industries to explore the power of real-time data in shaping patient outcomes and health provider engagement.
The DeepIntent health advertising platform, which links advertising exposure to healthcare claims, shows how AI and data innovation are shaping the future of healthcare marketing.
