Industry Spotlights by Think with Google (2022) – Advertising Week

INDUSTRY SPOTLIGHTS

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Discover insights and perspectives to help you be ready for what’s next.
Choose your topic below.

FROM AWNEWYORK

The Google & YouTube Morning Show

Recap: Google & YouTube at AWNewYork

AUTO

It’s Time to Electrify Auto Marketing

Auto On Air: Delighting Customers in a Digital World

Video + Article

How Carvana Reimagined the Automotive Customer Experience

5 Tested Creative Strategies to Improve Your Auto Video Ads

B2B

Top Industry Leaders Share Their Thoughts on the Future of Search

Learn How Carvana, Grainger, and Summersalt Create Unique, Full-Funnel Customer Experiences

3 Steps a Leading Design Company Took to Achieve Digital Transformation

B2B On Air: Consumerization of B2B: Creating Better Buying Experiences

B2B On Air: Decoding B2B Buyers’ Path to Purchase

How to Promote a Complex Product on YouTube: Inside One Company’s Winning Strategy

Reach Potential Customers at Every Stage of the Funnel With Video

CPG

Driving Actionable Results with Closed-Loop Measurement

Why CPG Brands Need an End-to-End Measurement Strategy in Today’s Uncertain Market

How Mondelēz International Took Global Initiatives Local by Making Customers the Heart of Everything

How Brands Like Aveda and Kraft Heinz Are Unlocking the Value of Full-Funnel Marketing

Kimberly-Clark Explains How to Collaborate With Creators | Experts Explain

How Customer-Centricity Guided Mondelēz International’s Digital Transformation

CREATIVE

Now Is the Time to Embrace Creativity

4 Industry Leaders on What’s Next for Creativity

How Jeep & Highdive Pushed Creative Boundaries Using Stock Footage and Captions

5 Agency Executives Share Their Top Tips for Online Video

How 2 Brands and an Agency Proved the Power of Custom Creative

One Agency’s Path to Outstanding Video Creative

EDUCATION

Edu On Air: A Conversation on Equity in Education & Employment

Why Supporting Nontraditional Learning and Career Paths Is Simply Smart Business

Grammarly Explains YouTube Full-Funnel | Experts Explain

FINANCE

Finance On Air: Navigating Uncertainty

Keys to Accelerating Business Transformation: Chase, Marriott, and Purdue Leaders Explain

Finance On Air: Finance in a Shifting World

Meet Banking and Fintech Customers Where They Are in Today’s Shifting Landscape

The Way We Watch Sports Is Changing. Here’s What That Means for the Future of Content

PRIVACY AND MEASUREMENT

The Future of Privacy — and How You Can Prepare

How to Build a Successful Measurement Plan for 2023

How Google’s in-House Marketers Are Adapting to a Shifting Privacy Environment

How Kia Is Boosting Business by Focusing on First-Party Data

The Digital Marketing Playbook for Driving Growth in a Changing Privacy Environment

Why Value and Trust Matter for Data Privacy

What Holistic Measurement Tells Us About the Evolution of Video

RETAIL

12 Key Days of This Holiday Season: How to Prepare Early and Drive Profits

How Etsy and Tinuiti Capture Demand and Drive Growth With No Fixed Budget

Think Retail On Air: Turn Curiosity Into Customers This Holiday Season

How McDonald’s and Walmart Are Following the Demographic Shift on YouTube

Rothy’s: Increasing Conversions With Performance Max Campaigns

COACH Explains Experimenting on YouTube | Experts Explain

TRAVEL

Keys to Accelerating Business Transformation: Chase, Marriott, and Purdue Leaders Explain

Travel On Air: Prepping for the Seasonal Surge

How Wyndham’s People-First Approach Prepared It for Digital Transformation

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