Dirty Data, Lost Leads: Why B2B Marketing Needs a Clean-Up
In an era where 46% of B2B buyers are using AI tools to guide their purchase decisions, bad data isn’t just a nuisance it’s a dealbreaker. This roundtable report dives into the urgent need for clean, trustworthy data in today’s hyper-personalized marketing landscape. Industry leaders discuss the delicate balance between lead generation and brand building and why transparency, ethical data practices and quality over quantity are the new non-negotiables.
Want better results? Start by cleaning house. Download the report and discover how leading marketers are making clean data the foundation of their strategy and building trust that lasts.
