The Business of Marketing
The Business of Marketing is the podcast of marketing intelligence. Each episode John Horsley and Justin Cooke sit down with the people running marketing and commercial functions at the world’s biggest brands, agencies and platforms. The conversations are long, unrushed and on the record.
Our editorial position: senior marketing judgement is the most valuable and least documented view in the industry. Our work exists to capture it and publish it. Recent guests include leaders from Adobe, LinkedIn, Magnite, Yahoo, We Are Social, WPP Mindshare, Dentsu X and Bauer Media.
The platform sits alongside the Business of Marketing community on LinkedIn, founded by John Horsley in 2007 and now 2.3 million members. Episodes, leader profiles, written intelligence and executive briefings are published at businessof.co. Updated weekly.
