How clean is your data? It’s an important question, but one that doesn’t often get addressed — at least not at the frequency necessary.
Tag: Data
Most brands aren’t of this other part of identity resolution, which relies on matching logic and an identity graph to connect data.
All these considerations—capability, technology, and culture, really need to be assessed by marketers before any partnership proceeds.
Online retail, with its vast first-party data, provides an ideal environment for brands looking to target customers in a relevant context.
AWS is in a prime position to dominate the clean rooms market through sheer force of their existing cloud services market share.
Look beyond superficial data and dig into app usage, which can help paint a clear picture of where people are spending their time
As our industry fights through to the other side of the cookie era, one thing is clear: Replacing the cookie will not be easy.
We asked industry experts to share their thoughts on the latest findings.
With collaborative insights made possible through data collaboration and clean rooms, marketers will be well on their way to accelerating business transformation in 2023 and beyond.
IP address intelligence data won’t stop criminal cyber activity, but it can provide an additional, valuable layer of protection for in-house teams or MSSPs
With the clear value search data can demonstrate, brands that place it front and centre will gain a clear view not only of a moment in time, but also – crucially – of predicted consumer behaviour in 2023 and beyond.
The cinema advertising transformation is very much still underway. As they say in the ‘biz, the camera is still rolling.
A wealth of opportunities have opened up for the post-cookie era thanks to advances in AI technology.
To continue to reach consumers, advertisers must work with publishers via a privacy-safe tech infrastructure to find, scale and activate their consented consumer data, including the opt-out consumers.
Understanding household composition, from occupant life-stage to individual habits and preferences, is the new battleground for data integration and interpretation.
Zero-party data is here, and it’s here to stay. Undoubtedly, consumer data privacy must take precedence and brands’ strategies are yet to be fully defined. But joining the “zero-party party” is now a vital part of customer engagement strategy success.
Data collaboration, when executed in a way that preserves privacy and enhances customer experiences at scale, will transform business. I can’t wait to see what 2023 has in store.
Choosing the right demand partner is important to ensure your business is running smoothly, cash flow keeps coming, and you aren’t being taken advantage of through sneaky clauses or unfair terms.
In the final quarter of this challenging year, marketers can be reassured that the tools to withstand the additional pressure of delivering both efficiency and performance from media investments are readily available in programmatic media.
Meet regulatory standards, avoid costly penalties, keep your sensitive data well-protected, and know what to do if you suffer a cyberattack.
In today’s digital-first ecosystem, data is an abundant resource, requiring companies to isolate the data that matters most, converting information into actionable insights.
With privacy-first data practices becoming standard in the industry, marketers are looking for other resources when it comes to gathering potent insights.
In the wake of the pandemic, brands must navigate complex and sensitive issues, from intensifying political polarization to calls for social justice and a looming economic recession. Meanwhile, whether it’s the deprecation of the cookie or the launch of new platforms, technological change is accelerating.
Using a few simple generic attributes like time, location, and genre, it’s possible to deliver dynamic and personalized content that aligns with a listener’s interests and immediate circumstances.
