At a time of unprecedented disruption, publishers face many challenges; but they also hold the trump card of storytelling par excellence.
Wilderness, the global social agency, was tasked with helping Metro Goldwyn Mayer (MGM) attract a European wide audience to rent the new Bond movie to watch at home, rather than going to the cinema.
We don’t need to allow curse-like fears to hinder the dreamers of our industry. Marketers are all creative people, so let’s act like we truly care about creativity.
With a significant number of people using mobile devices and tablets, we’re starting to witness an acceleration in innovations and increased popularity of online streaming.
Digital has changed the publishing industry but there is still an important place for print.
Someone somewhere in your personal or business network is an engineer. Have a chat with them about what they’re working on. Compare notes on how they get stuff done. Ask them what they think the metaverse will be for.
These are only two examples of how today’s global brands have been met with a timely and difficult marketing decision – with each choosing a path that led them to either cheers or jeers on social media.
The action on the field during the big game between the L.A. Rams and Cincinnati Bengals was matched only by the advertising contests that played out during the commercial breaks.
Talk to any mobile app marketer who has run a launch plan and you’ll hear stories of one-day surges and topping the App Store charts, only to be left with the disappointing reality that such a surge of users is rarely—if ever—sustainable. That appears to be the case for Coinbase, as well.
There is a unique opportunity for marketers to connect with their customers and drive greater engagement this Winter, as sport is a topic that resonates with so many – whether you’re watching, participating, or attending events.
Decisions based on insight and understanding of consumers the brand wants to connect with – consistently asking, “Will this execution work for them?” – reduces subjectivity and ultimately builds efficiency into the creative process.
To meet consumers expectations now, brands need to deliver one-to-one experiences across channels that meet customers where they are in their journey. A “Connected Marketing” approach gives brands the capability to do this.
Whether you are a nonprofit, an individual, or a company looking for ways to give back, here are a few best practices as we collectively seek to give back and teach what we know.
Before you finish your list of New Year’s resolutions, add a couple about brand language. Write in a way that’s simple and inclusive – and rise to the challenges of 2022.
TaylorMade and Zambezi, with the help of three of the top ten players in the world: Collin Morikawa, Dustin Johnson, and Rory McIlroy, take viewers on a VFX-guided tour of the last 40 years of TaylorMade innovation.
Each media channel faces individual challenges, in addition to the re-appearance of out-of-home activities. But some principles can be applied across the board to retain or win back customers.
TikTok is building out new creative solutions and ad formats for brands at a lightning pace, including live shopping. With a seamless link added to the video, this could help guide users to purchase products more easily.
From a branding perspective companies will need to show accountability and prove they are acting on the changes they promised to make in 2021.
By getting in on the ground, advertisers can build strong relationships with publishers and other players while helping to build the foundation that many others will soon discover.
The continued growth of smartphone and smart speaker ownership solidifies digital audio as a growth opportunity advertisers would do well to take seriously.
Video in DOOH can drive brand awareness and even performance that isn’t possible elsewhere, precisely by virtue of existing someplace meaningful in the physical world. Here are some factors to consider, however, for advertisers that want to get the most out of it.
By replacing third-party data with first-party counterparts, advertisers are presented with tools that are more potent than ever. From CTRs to conversions and even difficult metrics like retention and attention, contextual ads have seen advertising KPIs soar across the board.
If you want to generate deeper positive consumer sentiment (and committed action) year-round, make a sustained investment to activate your brand strength around shared values with your consumers. You’ll see it delivers meaningful business value, while impacting the lives of your consumers and communities.
Twenty years have passed since Hagrid and Harry began one of cinema’s greatest adventures. The eight movies since have grossed almost $8 billion in box office revenue alone, confirming Harry Potter as one of the most significant – and successful – franchises of our age.