Tag: Storytelling

graphic of OTT connected to tv and connections from there

Advertising and Streaming OTT in Events

With a significant number of people using mobile devices and tablets, we’re starting to witness an acceleration in innovations and increased popularity of online streaming.

digital city skyline

What Marketing Can Learn from Engineering

Someone somewhere in your personal or business network is an engineer.  Have a chat with them about what they’re working on. Compare notes on how they get stuff done.  Ask them what they think the metaverse will be for. 

two hands arm wrestling on a chess board

Analyzing the Big Game Ad Matchups

The action on the field during the big game between the L.A. Rams and Cincinnati Bengals was matched only by the advertising contests that played out during the commercial breaks.

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The Coinbase QR Ad Doesn’t… Add Up

Talk to any mobile app marketer who has run a launch plan and you’ll hear stories of one-day surges and topping the App Store charts, only to be left with the disappointing reality that such a surge of users is rarely—if ever—sustainable. That appears to be the case for Coinbase, as well.

kids playing soccer

How to Harness the Power of Sport in Marketing Year-Round

There is a unique opportunity for marketers to connect with their customers and drive greater engagement this Winter, as sport is a topic that resonates with so many – whether you’re watching, participating, or attending events.

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Welcome to the Era of Efficient Creative

Decisions based on insight and understanding of consumers the brand wants to connect with – consistently asking, “Will this execution work for them?” – reduces subjectivity and ultimately builds efficiency into the creative process.

type written 2022 in typewriter

Brand Language: Two Things to Try in 2022

Before you finish your list of New Year’s resolutions, add a couple about brand language. Write in a way that’s simple and inclusive – and rise to the challenges of 2022. 

golfer swinging on course

History Lesson: 40 Years of TaylorMade Innovation

TaylorMade and Zambezi, with the help of three of the top ten players in the world: Collin Morikawa, Dustin Johnson, and Rory McIlroy, take viewers on a VFX-guided tour of the last 40 years of TaylorMade innovation.

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How Media Preferences Are Changing

Each media channel faces individual challenges, in addition to the re-appearance of out-of-home activities. But some principles can be applied across the board to retain or win back customers.

city square with electronic billboards

How to Succeed in the Evolving World of Digital Video

Video in DOOH can drive brand awareness and even performance that isn’t possible elsewhere, precisely by virtue of existing someplace meaningful in the physical world. Here are some factors to consider, however, for advertisers that want to get the most out of it.

graphic showing opposite tv screens for male and female

Advertising’s Contextual Future

By replacing third-party data with first-party counterparts, advertisers are presented with tools that are more potent than ever. From CTRs to conversions and even difficult metrics like retention and attention, contextual ads have seen advertising KPIs soar across the board.

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Activate Your Brand Purpose to Inspire Consumer Action

If you want to generate deeper positive consumer sentiment (and committed action) year-round, make a sustained investment to activate your brand strength around shared values with your consumers. You’ll see it delivers meaningful business value, while impacting the lives of your consumers and communities.

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