The Full Funnel Advantage: Balancing Short-Term Goals
with Long-Term Impact
At a recent roundtable held at Advertising Week New York 2024, a group of industry experts came together to explore strategies that specifically honed in on the critical role of full-funnel measurement in driving marketing success.
The core of the discussion focused on this crucial balance of brand equity and performance marketing, to raise awareness of the strategies businesses can use in order to reap the benefits of both approaches.
