87% of marketers say data is their most under-used asset (Invesp). In addition, with changing industry standards and regulatory scrutiny, brands and publishers need to adapt to new ways of working to make the most of their data.

To deliver better customer experiences and business outcomes, a new data foundation is required to enable data sharing across organizations while taking a proactive stance on privacy and protecting consumer data.

In this session, hear from Snowflake about the Media Data Cloud, one of the first networks of its kind that connects brands, publishers, agencies, and technology on one secure platform.

Presented with