What does it take to build — and sustain — one of the longest-running creative partnerships in modern advertising?
In this episode of Agency Alchemy, we sit down with Lisa Nichols and Gary Fawcett, joint Executive Creative Directors at TBWA\MCR, to unpack nearly three decades of working side-by-side as a creative team.
From shared leadership and creative trust to navigating disagreement without ego, Lisa and Gary reveal how their partnership has shaped agency culture, upheld creative standards, and delivered work that balances commercial impact with social purpose. The conversation explores why collaboration still matters, how creative teams stay resilient through change, and what younger creatives should look for when choosing a long-term partner.
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