MEDIA & ENTERTAINMENT
Dive into the evolving landscape of media and pop-culture. From viral content to celebrity influence, discover how creators, brands, and cultural moments are reshaping entertainment and redefining what grabs attention today.
STORYTELLING & BRANDING
Storytelling is at the heart of great branding. These conversations celebrate the brands crafting compelling narratives that connect deeply with their audiences. Learn how authentic and creative stories shape perception, build lasting connections, and integrate seamlessly into branding strategies.
STREAMING & TV
Streaming and TV are transforming fast — from how content is made and funded to how audiences connect with it. This track explores the future of viewing, as platforms, broadcasters, and brands share how they’re using data, technology, and creativity to reach and engage today’s audiences.
AI & DATA
AI continues to reshape marketing, media, and creativity. This track brings together top thinkers and innovators to explore how the industry is using cutting-edge AI and data to work smarter, connect better, and stay ahead.
MODERN MARKETING & MEASUREMENT
The campaigns and technologies that we’ve all been talking about, the creative minds that drive them and the insights that will impact you today.
GAME CHANGERS
Masters of their craft. Innovators in their field. Unique campaigns. Influential
icons. If they’re making waves, advancing the industry, or sparking change; this is where you’ll find them.
RETAIL & COMMERCE MEDIA
Explore how retail media networks are transforming e-commerce and in-store experiences. Dive into the rise of social commerce and learn how brands are harnessing these channels to engage consumers, drive sales and build loyalty.
TRENDS & INSIGHTS
Our industry moves at a dizzying pace. This track will keep you up to date. What changes has the last year brought about? Which new technologies are shaping how we do our business? What is on the horizon?
BRANDS & CREATORS
Join us as the biggest and the best brands and creators take the stage. Learn from their successes, how they overcame challenges, and how they’re pushing marketing forward right now.
CULTURE
Exploring the convergence of innovation, creativity and cultural impact, this is an agenda packed with cutting edge content. Expect influencers, visionaries, trendsetters and entrepreneurs to come together, not just to celebrate the brands they’ve built but to share the stories, values and transformative ideas that drive them
GAMING SUMMIT
The Gaming Summit at AW Europe will be a high-energy, insights-packed half-day forum. Built to demystify gaming thought the lens of what’s actually working and arm marketers with a blueprint for success.
B2B SUMMIT
This summit will explore the latest strategies and trends in B2B marketing. Join us as we discuss how to effectively reach your target audience, build meaningful
relationships with customers and ultimately drive business growth through marketing.
SPORTS SUMMIT
Designed to unpack how brands can break into and scale within the modern sports arena. The summit will spotlight the innovations and fan-first strategies reshaping the field.
