On this episode of Modern Marketing and Measurement, I’m joined by Henry Innis, Co-Founder and CEO of Mutinex. We talk about how CMOs can cut through fragmented data, move beyond last-click thinking, and use faster, clearer measurement to answer tough growth questions with confidence. From protecting brand investment to aligning metrics with the P&L, Henry makes the conversation easy to enjoy by being whip smart with a sharp humor to match.
