Ryan Gavin, CMO of Slack at Salesforce, unpacks the shift from Slack as a collaboration platform to something far more ambitious: a conversational operating system where humans, data, and AI agents work side by side.
From Slackbot acting as a personalized AI partner to the rise of “orchestrators of work” over traditional specialists, Gavin explains how leading companies are already moving at “light speed”—and why employee productivity is becoming the single biggest driver of growth.
The takeaway: AI isn’t just changing marketing workflows—it’s redefining how work itself gets done.
