ad some music: AWNewYork Wrap Party

Thursday, October 10

DOORS OPEN AT 7:30pm

TERMINAL 5

Latin Music takes over Advertising Week’s 20th Anniversary Celebration with RIMAS Entertainment. Join us for the ultimate celebration at the official AD SOME MUSIC: AWNewYork WRAP PARTY. Experience incredible performances from Latin GRAMMY-Winning, Multiplatinum Rapper & Singer-Songwriter Eladio Carrión, alongside Latin GRAMMY Best New Artist Nominees Latin Mafia and the most influential D.J. and radio personality in US Spanish-language radio Alex Sensation.

SIGMA SOFTWARE GROUP ADTECH POKER NIGHT

Monday, October 7, 7:00pm

Invite Only

Mark your calendars for the exclusive AdTech Poker Night during Advertising Week New York 2024, set in the lively heart of NYC! Join fellow AdTech enthusiasts and expand your network at this exclusive event.

Space is limited—register now to secure your spot. If you make the list for this elite gathering, you’ll receive a private invitation.
Please note that poker seats are limited and must be confirmed during registration. The game is for prizes, not money.

Be sure to stick around after the poker tournament for our after-party, where you can dance the night away to some fantastic beats from our DJ.

The Leadership Breakfast Series draws a senior-level crowd. This is content meets networking, and most that attend the breakfast will head to AWNewYork HQ at 100 W. 33rd St. right after for the full day of programming.

COLLABORATIVE CREATIVITY: HOW BRANDS CAN PIONEER LIVESTREAM INNOVATION PRESENTED BY TWITCH

Monday, October 7, 8:00-10:00am

Super Delegate + Invite Only

Audiences today crave immersive experiences that bring them into the story. In this session, advertisers looking to enter into the world of livestreaming can explore how innovative content comes to life when streamers, viewers, and brands join forces. But how do ideas and opportunities become experiences the whole community can enjoy? In this moderated discussion, streamers and brand leaders will offer insights, best practices, and a behind the screens look at the collaborative creative process behind today’s streams.

Audiences today crave immersive experiences that bring them into the story. In this session, advertisers looking to enter into the world of livestreaming can explore how innovative content comes to life when streamers, viewers, and brands join forces. But how do ideas and opportunities become experiences the whole community can enjoy? In this moderated discussion, streamers and brand leaders will offer insights, best practices, and a behind the screens look at the collaborative creative process behind today’s sponsored streams. With cutting-edge examples of interactive formats that shatter the fourth wall, including a first look at The Glitch, a new gaming and streaming experience from LookNorthWorld, Amazon, and Twitch.

why it’s hard to meet customer needs – and how to succeed presented by acxiom

Tuesday, October 8, 8:00-10:00am

Super Delegates + Invite Only

Despite the plethora of martech and adtech, AI and analytics available, brands still struggle to have the right data foundation to engage relevantly across channels and platforms. Join Keith Camoosa, Acxiom Chief Product, Technology and Innovation Officer, IPG’s Chief Solution Officer Jayna Kothary and Initiative’s Chief Analytics Officer Katy Varner as they discuss how to enable personalization and meaningful experiences for your customers.

Leadership Breakfast presented by VIZIO ADS

Wednesday, October 9, 8:00-10:00am

Super Delegates + Invite Only

With fragmentation at an all-time high, it’s never been harder to determine where to reach the modern TV viewer. The VIZIO Smart TV Home Screen is leading the way in redefining TV real estate.
Join us for a discussion on how streaming is evolving the advertiser spectrum. We’ll be joined by partners and rockstars to break down how the Smart TV is changing their approach to branded content in the food arena. Explore the data trends that led to the all new VIZIO Sports Zone to simplify game discovery for sports fans everywhere.

Join Amy McDevitt, Sports Brand Partnership Lead at Amazon Ads, and Baldwin Cunningham, Director of Media and Partnerships at State Farm, to explore sports marketing’s latest insights and what brands should know about reaching preferred audiences today.

THE BEST KEPT SECRET TO MAXIMIZING YOUR META AD BUDGET: CUSTOMER DATA PLATFORMS PRESENTED BY TWILIO

Thursday, October 10, 8:00-10:00am

Super Delegates + Invite Only

In today’s digital era, marketers must navigate vast data to create personalized, effective campaigns. During the breakfast, Chris Koehler, CMO at Twilio and Simon Whitcombe, VP of Global Business Group at Meta will explore how integrating Conversions API from Meta and Twilio Segment can transform your marketing strategy through automation and AI.

Join us to learn how Conversions API from Meta + Twilio Segment enables more precise ad optimization, with a clearer and more reliable view of your brand’s web traffic, for lower CAC, higher match rates, and improved ROAS.

The Culture & Commerce Lunch Series similarly draws a senior-level audience and is a chance to experience great content and delicious food while networking at SERRA by Birreria. Most lunch attendees will take a break from the day of programming at The PENN District.

BREAKING THE MOLD: CHANGEMAKERS SHAPING THE FUTURE OF MARKETING, PRESENTED BY THE TRADE DESK

Tuesday, October 8, 12:00-2:00pm

Invite Only

In a rapidly evolving marketing landscape, true innovation stems not just from strategy, but from those daring enough to challenge the status quo. This panel will spotlight the trailblazers who are making waves in their organizations and the industry at large, redefining what it means to be a leader in today’s diverse world.

Join us for an inspiring conversation with changemakers who are breaking molds, fostering inclusive cultures, and driving meaningful change across their sectors.

Whether in Retail, Connected TV, Omnichannel, or beyond, these leaders are paving the way for the next generation of marketers by embracing diversity, equity, and inclusion as cornerstones of their success.

This session will explore their unique journeys, the challenges they’ve overcome, and the innovative approaches they’ve employed to push boundaries.

DRIVING REAL-TIME BRAND IMPACT WITH ALWAYS-ON, CONNECTED COMMERCE, PRESENTED BY INMARKET

Wednesday, October 9, 12:00-2:00pm

Invite Only

The fast rise of new media networks, proliferated media channels, and the influx of private-label alternatives are forcing today’s brands to rethink how they engage consumers, acquire new buyers, and drive loyalty. To achieve these goals, today’s most innovative marketers are pivoting to partners and solutions that holistically close the loop between real-world consumer intent and real-time commerce.

Join InMarket at our invite-only 2024 Advertising Week New York Culture & Commerce lunch, where we plan to explore how the intricate relationship between data-driven commerce, always-on brand experiences, and real-time reach unifies the consumer journey to maximize growth & drive share across an entire brand portfolio.

MOST INFLUENTIAL SMALL BUSINESS MARKETERS LUNCH WITH AMAZON ADS

Thursday, October 10, 12:00-2:00pm

Invite Only

Join Amazon Ads to celebrate the trailblazing individuals on this year’s list of the top 25 most influential small business marketers in the US. Enjoy seated lunch, drinks, and networking with colleagues and other leading marketers in the small business community.

SPIN AND WIN, PRESENTED BY SNOWFLAKE

Prizes and Live Interview Studio

CINT SWEET SHOPPE

Advertising Week New York just got sweeter. Stop by the Cint Sweet Shoppe to grab some confectionary concessions between sessions!

THE CURRENT NEWSROOM, PRESENTED BY THE CURRENT

The Current is a global news platform dedicated to covering the latest in modern marketing. Our coverage provides sharp perspectives and timely analysis of today’s top news. Speaking with the most influential marketers and thought leaders around the world — from New York to Los Angeles to Sydney to London — we relay business intelligence and context for the moments that matter. Come visit our on-site newsroom to experience our coverage, see recordings for The Current Podcast and more.

LET THE GAMES BEGIN, PRESENTED BY NETFLIX

You’ve watched Squid Game on Netflix—now it’s time to play! Step into the story and join Netflix Ads for a complimentary VIP preview, where you can play Squid Game: The Experience before they open to the public. Will you accept the challenge?

SECRET MEDIA NETWORK NEWS CART, PRESENTED BY SECRET MEDIA network

Head to Secret Media Network’s exclusive news cart where your city’s best-kept secrets are waiting to be discovered. Pick up a copy of our hyper-local Midtown Guide filled with hidden gems and inspiring ways to transform your free time this week and beyond. From tucked-away bars to must-see art exhibitions, you’ll find our curated list of ways to (re)discover NYC.

CANVA WORKEASY, PRESENTED BY CANVA

Design easy and scale easy when you step into the Canva WorkEasy. Unlock hands-on demos tailored to your team’s unique enterprise needs while we mix up personalized refreshments and the perfect Canva solutions.

THE SIRIUSXM MEDIA CAFE, PRESENTED BY SIRIUSXM

THE ROOFTOP PRESENTED BY DIRECTV ADVERTISING

Flashtalking AI Photo Booth

JEFF HAMILTON

tiktok creative studio

COMMERCE MEDIA HUB

the scale up lounge

The Scale Up Lounge gives you everything you need to know about growing yourself or your business.

On Monday, you can delve into how to create a sustainable business. Tuesday is everything around leadership and personal growth, featuring our educational program AWAcademy. Wednesday features a full day of investment-focused programming and our popular accelerator for start-ups. Meanwhile, Friday features a marketing summit and meet ups for different communities.

CULTURE UNLEASHED PRESENTED BY GROUP BLACK

The Current is a global news platform dedicated to covering the latest in modern marketing. Our coverage provides sharp perspectives and timely analysis of today’s top news. Speaking with the most influential marketers and thought leaders around the world — from New York to Los Angeles to Sydney to London — we relay business intelligence and context for the moments that matter. Come visit our on-site newsroom to experience our coverage, see recordings for The Current Podcast and more.

the equality lounge presented by the female quotient

You’ve heard the phrase empowered women, but never empowered men. Women aren’t ‘em’powered— they are ‘in’power. It’s time to change the narrative together.

Please join us in the Equality Lounge® @ Advertising Week where we gather with our global community of conscious leaders across industries. We ignite the conversations that lead to intentional actions and create the connections that make progress possible.

Experience the power of The FQ. Together, let’s change the equation and close the gender gap.

THE CMO LOUNGE PRESENTED BY RESONATE

VIP AND SPEAKERS LOUNGE

A welcoming space for Advertising Week speakers and their partners to refuel and recharge.