ARTIFICIAL INTELLIGENCE

_{Presented by}

Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. Discover how AI can elevate your strategy and drive growth in today’s digital landscape.

PARTNER CONTENT

How Automotive and Transportation Brands Can Transform the Modern Customer Journey With AI

As vehicles and mobility become more complex and shopper expectations rise, a new form of intelligent, conversational digital engagement is reshaping how consumers explore, understand, and choose their next vehicle.

AI Meets Experience: How Intelligent Platforms Are Reshaping Travel & Hospitality

Platforms like Cinco’s AI Experience Room are paving the way, merging the scale of digital with the warmth of human-like conversation.

Cinco AI Experience Room: Hyper-Personalized Brand Experiences at Scale

In a world where attention is fleeting and personalization is everything, experiential marketing agency Cinco is rewriting the rules of digital engagement.

LEARN WITH AW360

Marketing with AI 101: What It Is, How It’s Used, and Why It Matters

Artificial Intelligence is no longer the future of marketing—it’s the now. From boosting productivity and precision to enabling smarter, more human-centered experiences, AI is revolutionizing how brands operate.

The Other Side of AI in Marketing: Key Concerns Every Business Should Understand

From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.

Practical AI Applications in Marketing for SMBs: Smart Strategies, Real Results

The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.

FEATURED

How AI Transformed Advertising and What to Expect in 2025

Ultimately, AI has brought about a revolution in how advertising is created and delivered. It is both enabling faster ideation and creation, inspiring new directions, and even making it possible for advertisers to leverage new channels that reach audiences who had previously become unreachable.

The Evolution of Ad Compliance: Embracing AI for Brand Safety

In the always-evolving domain of digital media, where the potential for mismatches between ad content and the environment that surrounds it has exploded, ensuring ad compliance and brand safety have never been more vital.

Friend or Foe? AI’s Transformative Impact on Websites and Contextual Targeting

The promise of contextual targeting as an easy-to-integrate cookieless solution may be appealing to advertisers, but under scrutiny, it remains limited and not sustainable in a world without identifiers.

LATEST

Stewart “Brittlestar” Reynolds on Trust, Humor, and Staying Relevant

Digital creator Stewart Reynolds – aka “Brittlestar” – joins Edelman’s Jackie Cooper to explore how creators build trust in an era of constant reinvention.

Your Brand is Invisible to AI: A 3-Step Measurement Fix for the Post-Search Era

The age of the “10 blue links” is ending. Here is how to measure your brand’s health when consumers stop searching and start asking.

From SEO to GEO: Why Discoverability Must Be Rebuilt for an AI-Native Internet

Organizations that adapt early will gain an edge. Those that continue to optimize only for traditional search will find themselves increasingly invisible to the intelligent intermediaries shaping tomorrow’s information ecosystem.

AI SESSIONS

Deepfakes, TikTok and Political Ads: Media Influence Over the Upcoming Election

The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.

Demystifying the Real Value of AI in Marketing

Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.

AW SHORTS – AI

5 hours ago

Avoiding the Next Headline: What Privacy and Security Teams Need to Know Heading Into 2026

The question isn’t whether your privacy controls will drift or break. In a dynamic, AI-accelerated environment, they absolutely will.
5 hours ago

Rethinking Marketing Effectiveness: Multi-Modal Measurement Turns Marketers Into Detectives

The year 2025 has brought back onto the agenda the legacy systems of measurement and decreasing usefulness under the weight of accelerating signal loss.
5 hours ago

Retailers Are Moving Into AI Search. Publishers and Creators Can’t Afford to Sit Out

Here’s the uncomfortable truth: Every product search that starts inside an AI assistant is one less opportunity for a publisher or creator to influence the shopper.
19 hours ago

Win $10,000 Worth of Media in OUTFRONT’s Holiday Sweepstakes

We’ve just launched our first-ever Holiday Sweepstakes, with ten grand prizes for ten small businesses in ten cities: $10,000 in IRL ad media, each.
1 day ago

Why Voice Commands are Giving CTV its Wonka Moment

CTV advertising is one of the fastest-growing areas of marketing worldwide, and voice commands are the new frontier. It’s not a chocolate bar coming through your TV, but it’s getting pretty close.