ARTIFICIAL INTELLIGENCE

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Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. Discover how AI can elevate your strategy and drive growth in today’s digital landscape.

PARTNER CONTENT

From Shelf to Screen: How AI is Transforming Consumer Brand Engagement

In an industry where loyalty often depends on understanding as much as visibility, giving consumers a space to ask questions, explore ideas, and discover products in their own way may prove to be one of the most meaningful innovations of all.

Luxury, Reimagined: How AI Experiences Are Elevating the Digital High-End Customer Journey

Luxury will always be defined by craftsmanship and creativity. But in the modern era, digital experience is becoming just as important as physical expression.

How Automotive and Transportation Brands Can Transform the Modern Customer Journey With AI

As vehicles and mobility become more complex and shopper expectations rise, a new form of intelligent, conversational digital engagement is reshaping how consumers explore, understand, and choose their next vehicle.

LEARN WITH AW360

Marketing with AI 101: What It Is, How It’s Used, and Why It Matters

Artificial Intelligence is no longer the future of marketing—it’s the now. From boosting productivity and precision to enabling smarter, more human-centered experiences, AI is revolutionizing how brands operate.

The Other Side of AI in Marketing: Key Concerns Every Business Should Understand

From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.

Practical AI Applications in Marketing for SMBs: Smart Strategies, Real Results

The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.

AI: MACHINE-MADE MARKETING PODCAST

The AI Front Door: How LLMs Are Rewriting Brand Discovery with Johann Wrede, CMO of UserTesting

We sit down with Johann Wrede, Chief Marketing Officer at UserTesting, to explore what happens when AI summaries become the new brand front door.

Stop Trying to Fool People: How Movers+Shakers Uses AI to Amplify Creativity, Not Replace It

Jeff MacDonald, Director of Innovation and Technology at Movers+Shakers, joins us to unpack what separates AI gimmicks from true creative acceleration.

Relevance Rebuilt: How Agentic AI Is Redefining Contextual Advertising with Thomas Ives, RAAS Lab

Thomas Ives of RAAS Lab explains how AI-driven contextual intelligence is moving beyond keyword traps and brand-safety false positives to interpret content with human-like nuance

LATEST

Can Autonomous Media Be Trusted? That Depends on Who its Agents Truly Serve

Agents, with buyers and sellers as their masters, provide an opportunity to reshape all facets of the digital advertising market in the interests of its participants, not its gatekeepers.

Why AdTech’s AI Agents Are Hallucinating Strategies And How to Fix It

Everyone has an AI agent now. Very few have one that actually knows what it’s looking at. That distinction is the whole game.

The Sameness Problem—Why AI-Powered Ads Can Be Easier to Ignore

In 2026, production isn’t a scarce resource, but perspective can be.

AI SESSIONS

Deepfakes, TikTok and Political Ads: Media Influence Over the Upcoming Election

The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.

Demystifying the Real Value of AI in Marketing

Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.

AW SHORTS – AI

The AI Super Bowl Ads Weren’t the Real Story. The Real Story Was Who Sat It Out

For marketers watching the AI race, the takeaway is which company is structurally positioned to monetize AI at scale.

The Walking Dead of Advertising: Why 66% of Agencies Are Stuck in AI Purgatory

The agencies that move decisively in 2026 will look back on this moment as the inflection point. The ones that don’t will wonder why they missed it.

How to Make Your Content AI-Citable: The New Rules of Structure, Social, and Signals

By embedding these questions into your content process, you make every page more likely to surface in AI answers, without sacrificing human readability.

Luxury, Reimagined: How AI Experiences Are Elevating the Digital High-End Customer Journey

Luxury will always be defined by craftsmanship and creativity. But in the modern era, digital experience is becoming just as important as physical expression.

The Agentic Era Is Here – But the Industry Still Has to Earn Its Way Into It

The agentic era is here. The question is, will we shape it with intention, or will we let it shape us?

Experts On How to Build Trust Amid Uncertainty

Sandra Sucher, Professor of Management Practice at Harvard Business School, and David Bersoff, Head of Research at the Edelman Trust Institute, join Justin Blake, Executive Director of the Edelman Trust Institute, to discuss their recent article from HBR.org

AI Transformation is Poised to Disrupt the Agency Model – How Agencies Can Come Out on Top

The future belongs to those who control and take ownership over their data. For agencies who embrace this in 2026, the future is bright.

The Agency of the Future

The forces reshaping agencies are not simply cost-cutting measures, they are a response to how brands market and how consumers behave.

LATEST

14 hours ago

Pilot Parker Stars in a New Campaign Highlighting the Malaysia Airlines Travel Experience

In “A Story Inspired by True Memorable Moments,” we see the travel experience told through Pilot Parker’s eyes. Let’s watch.
24 hours ago

10 Biggest Social Media Marketing Mistakes Businesses Make

Social media is a fickle and fluid beast. Avoiding these mistakes is your best chance to master the small business social media marketing space for the long haul.
24 hours ago

Don’t Change the Game for Ads. Change Ads for the Game

The World Cup offers a global stage. It should not become a case study in how advertising changes the game. It should be an example of how advertising evolves to support it.
24 hours ago

Can Autonomous Media Be Trusted? That Depends on Who its Agents Truly Serve

Agents, with buyers and sellers as their masters, provide an opportunity to reshape all facets of the digital advertising market in the interests of its participants, not its gatekeepers.
24 hours ago

Dear Advertisers: Simplicity and Performance Are Not Mutually Exclusive

Just because the ecosystem continues to become more complex, advertisers should not abandon hope for a simplified path to performance.