ARTIFICIAL INTELLIGENCE
PARTNER CONTENT
The AI Experience Room: A New Monetizable Asset for Rights Holders
For rights holders seeking to future-proof their sponsorship strategy, the AI Experience Room may represent the next generation of monetizable sponsorship assets.
From Shelf to Screen: How AI is Transforming Consumer Brand Engagement
In an industry where loyalty often depends on understanding as much as visibility, giving consumers a space to ask questions, explore ideas, and discover products in their own way may prove to be one of the most meaningful innovations of all.
Luxury, Reimagined: How AI Experiences Are Elevating the Digital High-End Customer Journey
Luxury will always be defined by craftsmanship and creativity. But in the modern era, digital experience is becoming just as important as physical expression.
The Other Side of AI in Marketing: Key Concerns Every Business Should Understand
From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.
Practical AI Applications in Marketing for SMBs: Smart Strategies, Real Results
The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.
AI: MACHINE-MADE MARKETING PODCAST
What AI Visibility Really Looks Like with Caroline Giegerich, VP of AI at IAB
AI is changing quickly, but as Caroline points out, marketers don’t have to navigate it alone. By bringing together expertise from across the advertising industry, the IAB is helping turn emerging questions around AI visibility, disclosure, and measurement into practical frameworks marketers can use today.
Your Customers Already Told You
Matt also explains why the future isn’t more data—it’s knowing which data matters.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
LATEST
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AI Visibility Is Platform-Specific. Your Strategy Should Be Too.
One of the biggest strategic mistakes marketers can make is treating every AI platform as equally important. The right priority depends on the company’s audience, buying journey and industry. -
How Has Your Data Strategy Changed With Agentic AI at Your Doorstep?
The next generation of data strategy is not about giving machines more access to data. -
Agentic AI Is Tipping the Balance of Power From Retailers to Brands
For brands with real differentiation and a loyal following, the conclusion is straightforward.
AI SESSIONS
Deepfakes, TikTok and Political Ads: Media Influence Over the Upcoming Election
The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.
Demystifying the Real Value of AI in Marketing
Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.
AW SHORTS – AI
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Is AI Interest Waning? Beware the Hype Cycle
We’re in the early stages of a healthy correction. Agents that remain in the demo stage, looking for a problem to solve, aren’t going to carry value. But continued research and innovation are required, and that’s only possible with brands and agencies continuing to persevere and ask the right questions. -
Stop Building Ad Products Like It’s 2019
Everyone has access to the same models. The advantage comes from knowing what to build, how to evaluate it, and how to compress the cycle from idea to outcome. -
Is AI Pushback Driving User Acquisition Away From the Platforms?
As effective as Meta and Google are in finding and converting users thanks to their scale and technology, research shows that optimal performance comes from broader campaigns, including the open web. -
You Did Everything Right But ChatGPT Picked Your Competitor
The shortlist of brands AI trusts is already being built. The question is whether your brand will be on it. -
AI Is Rewriting the Rules of Omnichannel Advertising
The future of omnichannel advertising isn’t simply about automation. It’s about connected intelligence. -
If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
By Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to […] -
Measuring AI Visibility in the Age of Generative Search
By Becky Johnson, Advertising Week Writer & Podcast Host For years, marketers have relied on familiar signals to understand whether their brands were being discovered online. Rankings, clicks, impressions, and […] -
What AI Visibility Really Looks Like with Caroline Giegerich, VP of AI at IAB
AI is changing quickly, but as Caroline points out, marketers don’t have to navigate it alone. By bringing together expertise from across the advertising industry, the IAB is helping turn emerging questions around AI visibility, disclosure, and measurement into practical frameworks marketers can use today. -
The Playbook for Building an AI-Ready Decision Layer
Preparing for agentic AI doesn’t require replacing the entire martech stack. It starts with improving the quality, accessibility, and consistency of consumer intelligence within existing systems. -
AI Is Amazing. Your Ads About It Still Have to Be True.
The lesson: product demonstrations are a legitimate way to show off AI capabilities, but they must accurately depict what ordinary consumers will actually experience. -
Your Customers Already Told You
Matt also explains why the future isn’t more data—it’s knowing which data matters. -
The Agentic AI Judgment Cliff We Need To Price In
The market is about to flood with people who can do and starve for people who can direct. -
Total Marketing Meets AI for Welfare Design. Everyone Wins.
The original promise of marketing was to create value by better understanding people. In the age of AI, this promise can become more precise, more personalized, more effective, and capable of generating shared and tangible value. -
SEO Is Dead. Here’s How to Win the Zero-Click Consumer.
Search hasn’t disappeared. But the job of search marketing has fundamentally changed. -
Enough about LLMs. Operating Models Are the Future of AI-Native Marketing
It is not enough to add AI to existing workflows and expect better outcomes. -
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all. -
AI Optimization Can Scale the Wrong Strategy Faster Than Ever
The marketer’s job is to understand which signals still represent human intent, which signals reflect machine activity and which signals reveal how the brand is being interpreted in the market. -
AI Is Turning Brand Discovery Into a Recommendation Engine
In the AI era, visibility is no longer just about ranking in search. It is about whether your brand is credible enough to be surfaced in the answer. -
The Hidden Cost of AI at Scale — And What Marketers Need to Do About It
AI innovation doesn’t have to be a zero-sum game where capability comes at the expense of cost control. -
The Measurement Gap in a Zero-Click World
Performance marketing will not be defined by fewer signals, but by smarter interpretation of influence, including the moments we cannot yet directly see. -
Stop Bolting AI Onto Broken Marketing
Oz explains why AI is exposing the cracks in marketing instead of fixing them. -
Tiktok’s Agentic AI Era Is Here. But Are Advertisers Ready to Hand Over the Keys?
The future of media activation is undeniably moving toward greater automation and agent-led execution. -
AI Is Not the Strategy. Growth Is.
Chan shares new research on consumer trust and explains why the brands that put people first will have the advantage. -
The Most Important Thing About AI Is What It Tells Us We Value
I’m already seeing some of the least engaging advertising of my life out in the world because someone who doesn’t know better—or in some cases, should know better– thinks it looks “good enough”. -
Why AI and Google Discover Volatility Are Forcing Publishers to Rethink Growth
By Hugo Welkers, CEO, Refinery89 The classic list of blue links is an afterthought in Google’s new vision for search. In its most recent annual I/O conference, the tech giant […] -
How Agentic Advertising is Reshaping Audience Data Strategy
By Dharmesh Patel, Global Curation Strategy Lead at OnAudience As agentic AI systems take on more responsibility for campaign optimization and activation, advertisers are paying much closer attention to the […] -
Monkeys on Typewriters: Why AI Is Forcing Creativity to Rediscover Its Humanity
The most interesting creative businesses right now aren’t the giant monoliths. -
Creativity and Kindness: Still Undefeated
In the age of AI, human skills win.
LATESt
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The Death of the Big Audience
The future of social performance will not belong to the brands with the biggest followings but to those that understand the people, places and conversations that matter most.
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Inside a Student-Run Ad Agency (Spoiler Alert: Its Clients Include Siemens)
The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating — in authentic ways — what makes it worth supporting.
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CTV Has an Ad Load Problem. Smart TV Gaming Is the Way Out.
Smart TV gaming opens the world of big-screen to advertisers, making it manageable and scalable in a way it never was a console-based ecosystem.
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The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media
Dylan Wells, inaugural Creator Host at Washington Post Creator, the Washington Post’s new division focused on the creator economy, joins Edelman’s Amanda Edelman to unpack the increasingly blurred line between creators and traditional media.
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Elizabeth Newton, Founder of enewton
Join Katie for a very special conversation with Elizabeth Newton, founder of enewton on how she built a brand people truly love, the risks and defining moments that shaped her journey, the lessons she’s learned about trusting her instincts, growing as a leader, and what she’s looking forward to in the chapter ahead.