Presented by
Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. Discover how AI can elevate your strategy and drive growth in today’s digital landscape.
During this year’s Cannes Lions, Advertising Week and Kindred joined forces to host Converge, a series of conversations about the future of mindful innovation in communications and creativity.
The future of CTV advertising is rich with opportunity. With AI and blockchain at the helm, advertisers can expect more sophisticated targeting, enhanced fraud prevention, and greater contextual relevance.
As digital platforms continue to innovate, the shift towards alternative verification methods reflects a broader trend of balancing security with user convenience.
Artificial Intelligence is no longer the future of marketing—it’s the now. From boosting productivity and precision to enabling smarter, more human-centered experiences, AI is revolutionizing how brands operate.
From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.
The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.
Ultimately, AI has brought about a revolution in how advertising is created and delivered. It is both enabling faster ideation and creation, inspiring new directions, and even making it possible for advertisers to leverage new channels that reach audiences who had previously become unreachable.
In the always-evolving domain of digital media, where the potential for mismatches between ad content and the environment that surrounds it has exploded, ensuring ad compliance and brand safety have never been more vital.
The promise of contextual targeting as an easy-to-integrate cookieless solution may be appealing to advertisers, but under scrutiny, it remains limited and not sustainable in a world without identifiers.
AI must be more than a value proposition or marketing message–it should drive true business growth. CMNs ready to lead in this space must go beyond theory and take clear, measurable action.
There is no denying that digital publishers will face disruption in the coming years, and not all will be positive. However, the publishing industry has weathered intense technological changes time and time again and survived.
Whether it is a marketing campaign that shifts paradigms or a digital strategy that redefines customer engagement, the fusion of AI efficiency and human originality promises a future of boundless creativity.
The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.
Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.
Parenting isn’t done in isolation – as a parent, you rely on family, schools, and communities to help raise your children. AI is similar: businesses should rely on partnerships: consultancies, open-source communities, and collaborations to build robust AI systems that deliver lasting competitive advantage and grow with a company’s evolving needs.
Going forward into 2025, advertisers won’t care whether a piece of content appears on YouTube, Netflix, Hulu or Prime, as long as they can access and take advantage of a video’s data.
By Andy Rowe, Chief Marketing Sciences Officer at RAPP In the global marketing landscape, we…
Ultimately, as LLMs advance, intelligence itself is becoming a commodity. For businesses seeking competitive advantage, the key differentiator will be about using GenUI to shape that commodity to solve the right problem in the right way.
How we determine what’s truly important will shape the future of how we interact with information — and each other.
Whether in the fast-paced world of casinos or in the wide landscapes of open-world video games, AI influences how players interact with the games and the systems that run them
If we are willing to accept that AI, even in its most advanced applications, remains bound to some knowledge, without intentionality or understanding of causality, it is mandatory to ask: what are the limits of AI’s epistemic capabilities?
For now, Generative AI provides an easy solution to teams struggling with budgets and resources. It can do the legwork, be a fountain of ideas and knowledge, and offer scale to companies that could never afford to achieve it manually.
