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The Modern Marketer’s Guide to Growth Due Diligence in Tech M&A

Growth due diligence is not just a risk mitigation exercise. It is how you discover immediate, post-acquisition value creation opportunities.

Is AI Pushback Driving User Acquisition Away From the Platforms?

As effective as Meta and Google are in finding and converting users thanks to their scale and technology, research shows that optimal performance comes from broader campaigns, including the open web.

The Computer Has Eyes So Fix Your Discoverability with Ross Kramer, CEO & Co-Founder of Listrak

Today’s guest is Ross Kramer, Co-Founder and CEO of Listrak, a digital marketing platform for retailers and brands. A unified customer profile is necessary for creating better personalization, but Ross also breaks down how AI agents are changing product discovery, and why being discoverable now goes beyond traditional SEO. As Ross puts it, “computers have eyes,” which means if AI…

Beyond the Visit: What the Bayeux Tapestry Tells Us About the Real Value of an Exhibition

The risk is treating an opportunity like this as a straightforward merchandising exercise; just put the tapestry on a mug and wait for the queue to convert.

Retail Marketing Needs to Be More Emotionally Intelligent

The industry spends a lot of time talking about platforms and emerging technologies. But consumers rarely think in those terms.

3 Shifts Publishers Need to Survive AI’s Next Phase

To say that publishers need to run more efficient businesses to survive the next phase of the internet is an understatement. If we do not adapt, the industry risks extinction.

Brands Need to Think Like Broadcasters, Not Advertisers

The brands that succeed will not simply be those able to buy the most attention. They will be the ones that know how to keep it.

Does Your Brand Need Explaining? It Might Be an Intelligent Brand

Intelligent Brands face a comprehension challenge which creates a bigger opportunity for them in the future. If they can teach the customer why they are necessary, they can often shape the market.

The Danger of Over-Polished Ideas: Why Great Creative Needs Room to Breathe

Remember, diamonds are made under pressure, and the best ideas often emerge through overcoming challenges. Stand firm and demonstrate to your clients that when an idea goes through the creative process, it becomes even stronger and more refined.

Paid Search Doesn’t Need More Keywords. It Needs Better Boundaries.

AI isn’t something you turn on and walk away from. The competitive advantage isn’t the automation itself. It’s in the boundaries you set for it.

Retail Media Doesn’t Need More Ad Tech, Featuring Drew Cashmore of Vantage

In this episode of Retail Media Unboxed, Drew Cashmore, Chief Strategy Officer at Vantage, explains why retail media has evolved far beyond an advertising channel into a competitive business platform.

The Interpretation Economy and How Brands Compete for Meaning

As AI, social platforms and creators begin answering questions on a company’s behalf, brand leadership has to move upstream

The Conversation Gap in Modern Marketing

People don’t always know exactly what they think the moment they’re asked. An initial response can be valuable, but some of the most useful context emerges later, when there is an opportunity to reflect, clarify or expand on an idea.

Gen Z Doesn’t Need to Hear from You

Reach is the wrong metric for a generation that does not respond to volume. The question worth asking after any campaign is whether the right people trusted those who said it.

3 Key Ways GLP-1 Medications are Accelerating Retail E-Commerce Change

With as many as one in eight American adults now taking the drugs, peak drug adoption may still be ahead.

The New Health Stack Featuring Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing

We are joined by Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing, to explore how the modern “Chief Household Officer” is reshaping healthcare marketing. We talk about earning trust instead of demanding attention, why education is becoming the foundation of great healthcare brands, and how the shift toward proactive wellness is changing the way people think about…

Martha Kempner • Writer & Sexuality Expert

Join Katie for a special episode with her sister, writer and sexuality expert Martha Kempner, as they talk about how she’s built a career on her own terms doing what she does best.

Designing Mattel’s Accessible UNO deck with Miguel Nieva

What if 350 million people couldn’t use your products? That’s the size of the colorblind consumer market. And this is the story of how global play company Mattel tapped into it.

Behind the Feed: Emily Kosinski on Building Toward a Six-Figure Following, Motherhood, and What It Really Takes to Turn Content Into Income

Emily Kosinski has built a following of nearly 80,000 by making real life feel good – vlogs, recipes, running, and the everyday reality of raising a toddler.

The New Crocs Mascot is More Like a Sitcom Character Than Traditional Mascot: Here’s Why

Niles, the newly hatched official mascot for casual footwear brand Crocs, has more in common with Liberty Mutual Insurance’s vocal flub turned spokespuppet Liberty Biberty than he does with most mascots, reptilian or otherwise.

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