News Archives

First-Party Data Owners Mustn’t Give Up Their Competitive Advantage for Short-Term Gains

We’re at a pivotal crossroads in the data-driven marketing world, and first-party data owners have a unique advantage when turning the corner.

Food for Thought with John Denny

Meet John Denny, VP of Ecommerce and Digital Marketing at CAVU Ventures. Watch as he talks about the opportunities and challenges in the CPG and Grocery space, and how Amazon Ads can help grow your business.

Audio Advertising: All the Rage Without the Risk

Choosing your genres, using the right technology, and working with trusted partners can open exciting doors into a world where an audience is engaged, receptive and open.

How Brand-to-Brand Connections Are Transforming Partnership Marketing

Consumers want to buy from trustworthy brands that share their values. Marketers want transparency into the effectiveness of their marketing.

Reimagining the Public Conversation

Conversation is a superpower. But what if we can make it even better?

How CTV Advertising Will Continue to Disrupt the Game

A Q&A with Tom Donoghue, VP of CTV at GroundTruth and Mike Brooks, SVP of Revenue at WeatherBug

How Brands Can Make the Most of Podcast Advertising

Brands are waking up to the power of podcasting to reach new customers and create more leads. The sheer quantity of frequent listeners is a major factor.

Localized Marketers Require Automation at Scale To Win

If all stakeholders can elevate the marketing process automation conversation, there is no limits to what we can accomplish.

Why Companies Should Strive to Create a ‘Learning-Centric’ Culture

The more seeds of knowledge that get planted, combined with learning experiences that are created to fertilize the workforce, the more this allows organizations to celebrate successful harvests in the most meaningful ways for all, season after season, and then some.

Live Events are Back. Here are Three Ways to Reach New Audiences We Learned During the Pandemic

By Rick Faigin, EVP, Acceleration Community of Companies (ACC) Client Advisory Live music events are roaring back, with audiences eager to once again experience the joy of being part of a cheering crowd swaying to the music on a summer night. During the depths of the pandemic, with concerts completely off the table, the artists who depend on live events…

Influencer Marketing And Influential Marketing: The Dynamic Duo For Your Social Media Campaign

There’s a new way to look at influencer marketing that we see in the data, and it starts with recognizing the difference between ‘influentials’ and ‘influencers.

Designing an Authentic Emotional Connection

For brands, emotions present an important opportunity to engage the audience, and creating an emotional connection is vital to attracting both customers and employees.

5 Ways Publishers Can Survive and Thrive in a Volatile Online Climate

At a time of unprecedented disruption, publishers face many challenges; but they also hold the trump card of storytelling par excellence.

The Rise of Diversity and Female Leadership in the Advertising Industry

We sat down with Adform’s Charlotte Kure Juul to discuss her own journey to the C-suite.

A Marathon or a Sprint? Modern Icons Are Mastering Both

The two speeds at which modern culture is conceived and consumed is not only increasingly key to success, but also resetting the very foundations on which modern brands (and the teams behind them) are built.

#RealTalk: The State of Brand Behavior on Twitter and What’s Coming Next

Created by the brand strategy experts at Twitter Next, #RealTalk provides a new, data-informed look at what it takes to achieve brand distinction on Twitter (and beyond)

No Time To Die – A Case Study in Rental vs. Cinema Viewing

Wilderness, the global social agency, was tasked with helping Metro Goldwyn Mayer (MGM) attract a European wide audience to rent the new Bond movie to watch at home, rather than going to the cinema.

How Loyalty Will Survive in the Metaverse

The newest iteration of digital realms, the long-awaited Metaverse, promises to usher in a new era for loyalty marketing.

Advertising’s Secret Weapon? It’s the Brand Mascot

If a brand must question whether they should have a mascot, they may already know the answer.

Final Year of the Cookie – Don’t Wait for Google

Cookies have become an easily abused technology, but how did we come to rely on them in the first place, and what does their demise mean for the future?

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