News Archives

Why It’s Time To Move From Brainstorming To Brainsteering

Stimulating and creating a space – both physically, emotionally and intellectually – where ideas can be formed, new thinking can be encouraged, and product development can be shared and inspired is often easier said than done.

COVID Changed The Consumer Journey, But What’s Likely To Stick?

The pandemic has reinforced what brands and retailers should continue to focus on: enabling people to shop when they want, how they want, and where they want, all the while providing a pleasant and frictionless experience.

How Outdoor Advertising Has Evolved While We’ve Been Indoors

After spending months indoors and consuming in-home digital media at a colossal scale, the reopening of hospitality and event venues is bringing back eyeballs to public spaces.

What’s Next for Connected TV Measurement

It shouldn’t come as a surprise then to see that 60% of marketers are shifting ad spend from linear to streaming TV platforms.

The New Era of Data-Driven Creative

It seems obvious that performance marketing and creative teams should work together but most agencies and brands have created silos within marketing to decentralize their operations between creative, media buying and performance marketing.

To Embrace All Multicultural Markets, Companies Must Become Multicultural

As marketers consider their internal and external practices where thoughtful DEI is concerned, I think the advertising industry might be ripe for change within its oldest institutions.

Setting The Stage For The Next Evolution Of Mobile Advertising

In the following Q&A, we chat with Eddie Dingels, GroundTruth’s Chief Operating Officer, to get his view on the evolving mobile landscape.

Why Adtech Needs to Learn from Kidtech

With under 16s making up almost 40% of all online users, they are having profound and long-lasting changes on how the internet is perceived and used.

Trust and Verify: How to Be Sure Your Data Partnerships Are Truly Safe

Data partnerships – they’re incredibly powerful. But do you know if your data partner takes security as seriously as you do?

How to Choose a Data Provider

We bring on a new data provider at least every quarter, if not every month. Along the way, we’ve learned some lessons about how to bring on new data partners.

How a Century-Old Brand is Transforming the Auto Industry

In the last year, the pandemic has forced businesses to rethink everything. Companies have scrambled to figure out how — and even whether — to move forward.

Why Relevant Authenticity can be Today’s Most Valuable Brand Attribute

We often tell people to be themselves, shouldn’t the same apply to brands?

Influencers are in the Driver’s Seat, Platforms and Brands are Along for the Ride

The Creator Economy is a wave that has been building. About three years ago, there was a surge of micro-influencers and niche markets that joined social media celebs.

Google Proves that Travel Marketers Need a New Targeting Strategy

Data independence means that a marketer’s ability to reach their target audience is not solely reliant on the whims of tech giants, but rather their own data collection and management.

Beyond Direct Sales: The Benefits Of Programmatic DOOH For Brands

With the return of bigger audiences and the end to lockdown in many parts of the world, out-of-home (OOH) advertising revenue is expected to bounce back in 2021 with a growth forecast at 14.9%.

How To Use Core Web Vitals Tools, Before Summer’s Rollout

Google’s Core Web Vitals will soon be used to rank a site’s SEO. The rollout is due this summer, so it’s currently high up on many publishers’ agendas.

Political Ads Persist . . . A Year Before the Election

Visiting in-laws in heartland Ohio showcased an important reminder about media trends: political messaging is 24/7 even in non-election years.

Prices Up, Supplies Down – The Factors Impacting Retail This Year

The past year and a half – with its lockdowns, missed holiday opportunities, confusing rules and regulations and inclement weather – has presented multiple barriers to spending.

Adulting Life-Hacks: Shifts In Process Your Younger Self Would Approve Of

What if we were more self-aware on a daily basis, and actively worked to find our way back to our younger selves? Less second-guessing, overthinking, and obsessing over the opinions of others?

5 Digital Publishing Trends to Follow in 2021

The digital world is on the brink of big changes, and publishers will see their workflows evolve significantly.

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