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Views From Across The Pond, Q&A With Scott Knox + Jamie Matthews

In this Q&A, Scott Knox, President & CEO, Institute of Communication Agencies and Jamie Matthews CEO of independent agency Initials, will be delving into the current challenges North American agencies face, particularly after the pandemic.

The Cookie Isn’t Going Anywhere—Ever. Nor Should It.

Although it might be hard to remember a time when “Googling” wasn’t a ubiquitously used verb, it’s worth reminding ourselves that the company is only 22 years old.

The Creative Impact Of CTV In A Privacy-First World

While this has been going on, connected TV (CTV) – which is free from third-party cookies – has seen its viewing figures increase in a massive way, growing by four billion hours per week in early 2020.

What’s Hot on the Heels&quest; Trainer Trends of 2021

What’s Hot on the Heels? Trainer Trends of 2021

If you’re looking to get the finishing touches to your summer and autumn outfits, join us as we walk you through the top trainer trends of 2021.

What Retailers Should Know About Digital Circulars

Old print vehicles aren’t grabbing attention or influencing purchase behavior the way they once did. Most Americans—46% according to Pew Research Center—don’t even look at print circulars anymore.

Striking Gold With Mobile Marketing Ahead Of The Holiday Season

The retail sales season will soon be upon us, starting with back-to-school sales next month through to retail’s most significant sales event – Black Friday.

5 Steps for Navigating the New B2B Events Landscape

If there’s anything certain about today’s world, it’s that it’s uncertain. And in the world of B2B, nowhere is that uncertainty more well-founded than in B2B events.

Why Brand Purpose is your Business Value

Between two products of identical quality and cost, today’s consumers will choose the product that stands for something they support ten out of ten times. We promise.

Finding the Future of Measurement with Cohorts

The history of innovation follows a familiar pattern: New technology comes along that improves our quality of life—like the car—then time reveals its unintended consequences, and innovators jump in to create something even better.

4 Tips for Accurately Measuring Your Multichannel Marketing Campaign

It’s difficult for today’s marketers to measure what’s actually causing customers to engage and/or buy. Fortunately, one tool can help marketers accurately calculate conversions across channels. It’s called an identity graph.

Using AR to reach ‘Camera Native’ Gen-Z

Born during a time when consumer technology was exploding, GenZ spends up to 10 hours per day scrolling on their mobile devices and has become a ‘camera native’ generation.

How To Foster And Maintain Long-Term Client Relationships

Successful agencies actively strive to develop and maintain long-term client relationships. And it’s easy to see why.

How Event Organisers Can Leverage New COVID Rules To Deliver Engaging Experiences

Now physical events are returning and so is the unique spark of interacting with people en-masse.

Reframing How Marketers Think About Hispanic Audiences

Let’s take a look at a few ways in which marketers need to reframe their thinking around Hispanic audiences and what was once considered a “niche opportunity.”

Technology vs. Relationships in Local Media Sales

Once upon a time, local advertisers had to rely on their own instincts for marketing, whether printing flyers or hiring a sandwich-board-spinner.

Why Agencies Must Look Beyond Social to the Next Frontier: eCommerce

The next major advertising channel will require investment, organization and experience.

Make “Human” Mean Something in Your Brand Culture

It’s like the American populace have been bottling up their feelings for decades and finally exploded in a roaring symposium of joy, sadness, fear, excitement, anger and more.

No Pain, No Gain: Why Tackling Frustration Is Key To Post-Covid Brand Impact

It’s no exaggeration to suggest that Covid-19 has brought out the best in retail brands. This was especially evident on the supermarket frontline, where uncomplaining staff provided reassurance and support as anxious customers descended on food aisles last year.

Using Generational Differences To Prepare for the Customer of Tomorrow

Retailers have experienced a cataclysmic shift over the past year. What used to be considered standard is no longer relevant as online shopping has progressed at warp speed.

Which Fast Food Fans Are Still Avoiding the Vaccines?

A recent survey found that 6 out of 10 consumers think that brands have a responsibility to be encouraging COVID-19 vaccinations. Major brands, from Budweiser to Krispy Kreme, are stepping up to this challenge by offering incentives unique to their brands.

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