News Archives

The Big Reason Brands Should Be on Walmart.com That No One’s Talking About

When making the case for brands selling on Walmart.com, most experts focus on the financial reasons: Walmart has favorable demographics. It has surpassed eBay to become the second-largest marketplace.

The Answer Is Automation

For digital media, advertising and numerous other industries, automation is the key solution needed to improve efficacy and efficiency, allowing businesses to outperform the competition.

Three Tips for Choosing Imagery That Encourages Workplace Wellness

The reality is that we experienced a major lifestyle change last year and reverting back to our pre-COVID habits will be no small feat.

Advertising on Wheels: 4 Reasons It Works for Your Brand

Did you know that an average U.S. consumer spends more than 70% of their day outside their home?

Solving for the Browser Imbalance

Considering that Safari is the most popular mobile browser in the US, there is a lot of missed opportunities for monetization. Publishers are now fighting with one hand behind their backs.

How the Best Customer Service Is a No “Customer Service” Model

Even in the Ad world, Client Servicing departments are part of the old, tried and true Ad Agency adage… but things have been taking a turn.

Why Prediction-Based Advertising Is The Future Of Digital

From the rise of cohorts to advances in contextual solutions, user-level targeting will shift towards a one-to-many approach – and this is where the real change will take place.

To Capitalize on CTV’s Big Moment, the Industry Must Maintain Trust as Its North Star

To realize its true potential in this time of growth, CTV must glean lessons from the journeys of other digital channels as we head into a privacy-first future.

France Paves The Way For More Action Against Google’s Unfair Practices

Recently, France ruled that Google’s advertising practices created unfair advantages by favoring its own ad server and ad exchanges over third parties.

Loyalty Programs Are the Key to the Cookieless Kingdom

Welcome to your journey towards a cookieless world. Those third-party cookies that marketers love so much — and that consumers are so annoyed by — are fading fast.

The Future Of Corporate Comms Lies With Being A Subject Matter Expert

In the world of communications, there is a stereotype that corporate comms, with their technicalities and legalities, aren’t creative. So, how do you go about changing perceptions around corporate and sustainability comms?

7 Ways to Make Your Brand’s Storytelling Stand Out from the Noise

Brands are constantly battling for the attention of their audience. This is quite a challenge as there is an incredible volume of content bombarding consumers each day, every day.

Sport is Finally Catching Up

Like most sectors, frankly, Sport has done an excellent job of papering over the cracks of this issue. Mental health has a stigma tied to weakness, which is absolutely the antithesis of what most sporting professionals want to portray.

How to Actually Drive Results with Blog Content

Digital marketing trends come and go, but some strategies continue to hold importance even as the world progresses at a fast pace.

4 Tips For Leveraging The Summer Olympics In Your Upcoming Marketing Campaigns

The Games, as well as the Paralympics, create a unique opportunity for businesses to connect with their customers around something that resonates across the board: sport.

TV Measurement and Addressability: Q&A with TVSquared’s Bob Ivins

Moving forward, it will be important to approach TV measurement and addressability in the same way as digital, giving advertisers the cross-platform insights they need to increase the efficiency of their TV ad campaigns.

Hybrid-Events Give Marketers Better Engagement Opportunities

Before marketers get too optimistic that the old days will soon be here again, it’s looking more like a slow transition back to normal. Enter the hybrid event.

How to Establish the Right Foundation for Dynamic Creative

Success in marketing still requires strong creative. All the technology in the world isn’t going to get you far if you can’t deliver compelling, relevant creative at the moment you’re reaching your audience.

Predicting Effectiveness – Brand Strategy And The Sonic Logo

With the rise and rise of digital marketing, advertisers have sophisticated tools at their disposal to measure and auto tweak ad effectiveness in real-time.

How Contextual Approaches Can Help Marketers Solve Privacy Policy Curveballs

While brands knew Apple’s privacy forward approach was coming, the world is just now seeing the real impact of this ATT update, which is giving consumers more access and power when it comes to what information is shared with advertisers.

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