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Hypercasual’s Golden Age Doesn’t Have To End
There have never been so many talented developers and titanic publishers working within the genre, and that’s owing to the never-ending appetite for hypercasual games in the world today.
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More Than Ever, We All Need The Olympics This Year
More than ever, as a national and even global community we need what the Olympic Movement provides – an antidote to the cultural tenor of the past two years; a push to exhibit “the best of us.”
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Proving the Power of Partnerships by Organising Influencer Marketing to Scale
Forward thinking marketers focused on performance strategies and methods have noticed an undeniable shift — especially within partnership and affiliate marketing.
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Why Throwing Off SEO’s Shackles Is The Key To Better Content Creation
A swan gliding serenely on the water’s surface yet paddling frantically against the depths below is a favourite analogy of marketers when describing their day-to-day role.
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Are You Ready to Go Social with the Summer Games?
Euro 2020 was the tournament in which sports consumption went truly social. With public venues in many countries still subject to social distancing or lockdown restrictions, fans took to more accessible digital channels in greater numbers than ever before, and the Tokyo Olympics is sure to continue that trend.
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No Longer a Future State: The Union of Brand and Performance Has Arrived
Like most runners, long runs are where I do most of my thinking. It’s a rare gift of white space in our always-on world. It’s time to stop thinking about brand and performance separately.
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Inexpensive Branding Strategies For Growing Your Small Business
If you think that branding is a luxury and something you can do in the future, when your business is successful, you’re not alone in thinking this way.
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How Brands Can Succeed on TikTok
More and more brands are wanting to appear on TikTok, and the platform seems to have achieved a rare level of viral popularity among the most desirable audiences. TikTok, however, is not a typical media platform. Here are some very important points to consider for brands that want to get onto the newest, most popular digital platform.
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Playing Catch-Up: The Evolution Of Pharma Marketing
Pharmaceutical marketing – it’s a bit odd, isn’t it? Almost impossible to categorize in the traditional marketing sense. Is it B2B? Yes, in some markets, but not in most. Is it B2C? Yes!
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How to Calculate the Real Benefits of ROI
There’s a healthy number of ROI opportunities within the payment automation sphere, and it’s relatively easy to estimate for any given organization by doing a payment analysis.
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How Communication is Key for Businesses Lagging Behind in Digital Transformation
Digital transformation means different things to different businesses. Some industries have rapidly changed beyond recognition; others have struggled to do more than make incremental improvements to the way they’ve always done things.
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Institutionalizing Company Culture: 3 Tips for Today’s Business Leaders
As we look to the flexible future of work, the questions that are frequently asked are – ‘will businesses continue to let their employees work from anywhere? What does flexibility mean when it comes to employee work/life balance, post-pandemic?
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How Can Small Ad Tech Companies Differentiate Themselves in a World of Consolidation?
Over the last year, and catapulted by the pandemic, mergers and acquisitions of ad tech companies have been dominating the ad tech industry.
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CTV Completes the Puzzle for Cross-Channel Marketing Campaigns
The average UK home now uses 10.3 internet-enabled devices. With an excess of channels to choose from, audiences are no longer fully reachable via one platform. To keep up with consumption habits, marketers need omnichannel solutions that connect with their core customers as they move between touchpoints.
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Dive Deeper Into Digital And Offline Experiences With Decisioning
Delivering the best customer experience, both online and off, is vitally important for driving business, but the environment is changing quickly.
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The Ultimate Strategy Guide on Creating a Killer Content Marketing
The ultimate strategy guide is that which helps you develop a marketing technique that’s guaranteed to convert always – even without having to pay any top content marketing agency.
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It’s Time Brands Became Intelligent About Consumer Intelligence
It was only last week that the world learned the private information of employees and customers of McDonald’s had been stolen, in yet another example of cybercriminals infiltrating high-profile global companies.
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CTV & OTT Advertising Guide: 5 Big Challenges Solved
A decade ago, a cable television subscription was your ticket to news, entertainment, sports, and the shows everyone was talking about. Now, cable is just one of many ways that consumers can access video content thanks to the rise of connected TV.
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Movers and Improvers: How Brands Can Prepare for America’s “Great Reshuffling”
Never before has it been as important for retailers and brands to understand the driving forces behind consumers’ decisions to move or improve their homes.
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Philanthropic Events and Fundraising Strategy in Post Pandemic Times
Virtual events can seem like strange and unengaging substitutes for in-person events, but the truth is that they are rich with opportunities to build personal connections.
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