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Transformation With Integrity
A candid, future-forward session where Horizon Media’s founder and visionary Bill Koenigsberg and Bob Lord, President of Horizon Media Holdings, unpack the future of media, technology, and business transformation.
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Cracking the US Code: Manchester City’s Strategy for Growth and Fan Engagement
A Fireside Chat with Nuria Tarre, Chief Marketing & Fan Experience Officer, City Football Group hosted by Vanessa Perdomo, Bloomberg Sports.
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CTV Unlocked: Cultural Moments, Local Audiences, Measurable Impact
In today’s fragmented landscape, CTV is uniquely home to unskippable cultural moments.
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The ROI Revolution: Moving B2B Marketing from Vanity to Value
78% of CMOs state proving ROI has become more important in the last two years. But as sales cycles grow more complex, traditional attribution models built for B2C often miss the mark. Faced with mounting pressure to show the impact of every campaign, marketers need clarity on where and how to invest to drive tangible revenue impact.
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Passion to Performance: Unlocking the Power of Sports, Fandom, and Measurement
Sports are a key stronghold for engaged, appointment-based viewing —and with that comes unmatched opportunities for brands. We’ll unpack how advertisers are tapping into the emotional intensity of fandom, using advanced measurement tools to quantify impact across platforms for full-funnel outcomes. From real-time engagement metrics to breakthrough attribution strategies, discover how sports marketing is evolving to deliver both cultural relevance…
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State of the CTV: The Intersection of Platforms & Performance
From shifting audience behaviors to the latest advancements in measurement, this session will explore how streaming, social, and data are shaping the way brands connect with viewers — and how success is being defined in this new era.
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Navigating economic headwinds: Maximizing ad spend through smarter measurement
With marketing budgets under increasing scrutiny, optimizing every dollar spent is critical.
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Full Volume Marketing: How to Thrive in a Shoppable World
In a world where every moment is shoppable, the marketing playbook is being rewritten in real time. Attention is fractured.
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Translating Digital Interactions into Real-World Outcomes
Today’s consumers seamlessly move between digital discovery and physical experiences, making it critical for marketers to understand how online engagement drives real-world actions.
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The Ochocinco Brand Playbook
From electrifying fans on the field to building a powerful presence as a creator and media brand, Chad Ochocinco has redefined what it means to be an athlete in today’s sports economy.
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From Ghosts to Growth: How Modern Measurement Unlocks Real Media Impact
Facing challenges like economic uncertainty, fragmented shopping patterns, and an increasingly saturated media landscape, it’s critical for marketers to truly understand the impact of every advertising dollar spent.
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The Great Measurement Debate: What You’ve Been Told (and What’s True)
The industry has long sold the story that some things just can’t be measured – streaming exposures tied to offline purchases, attribution across walled gardens, or brand-building working hand-in-hand with performance.
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AI and the New Rules of Connectivity: Rewriting the Consumer Journey
AI is rapidly transforming how consumers discover, evaluate, and engage with brands.
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Audience to Community: What Advertisers should know in the Open Internet Era
This 30-minute panel explores how generative AI, shifting discovery habits, and eroding referral traffic are forcing advertisers and publishers to rethink partnerships.
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Fast, Accurate, Anchored: A Modern Take on Classic Measurement with Liquid Mix™
Why choose between speed and accuracy when you can have both?
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Woj on the Future of College Sports
St. Bonaventure’s GM Adrian Wojnarowski sits down with Pat O’Toole, CMO of Unleashed Brands, to unpack the future of college sports in this era defined by NIL, athlete creators, and the ever-changing collegiate landscape.
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Three Strategies to Connect Brand & Demand for Growth, with Gopuff & US Soccer
Marketers strive to balance ‘Brand & Demand,’ but how to connect and measure?
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Unrivaled Partnerships That Move Culture
Success in today’s crowded sports economy is about more than logos on jerseys, it’s about tapping into cultural moments that deepen fan connections and drive business growth.
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Rethinking Difference: Cognitive Diversity As A Creative & Business Advantage
Research shows that neurodiverse teams foster greater innovation, generate higher revenue, and build deeper cultural relevance.
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Take Control: Steer Automation to Performance Outcomes
Right now, marketing is in the midst of a seismic shift driven by AI. Executives overwhelmingly see automation as the key to future growth, and most marketers believe it will make them better at their jobs.
