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Dory Ellis Garfinkle, Chief Marketing Officer, Siegel+Gale

Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.

Building Real-Time Brands with Data-Driven Precision

In today’s real-time world, driving long-term brand perception shifts requires designing creative campaigns for media optimization – where every new act of creation becomes an act of data insight creation.

Co-Creating with AI: How CapCut Helps Scale Creativity

AI is transforming how campaigns are built, but for creators and agencies, the challenge is balancing innovation with authenticity.

The Human Side of Advertising: Unlocking Connections with Neuro-Contextual AI

The best advertising doesn’t interrupt—it connects.

Dstillery’s Multimodal AI: The Swiss Army Knife of Programmatic Targeting

The rise of AI is reshaping programmatic – but not all AI is created equal.

Optimizing Omnichannel: What Happens When All Your Channels Drive Clear Outcomes

In a world of fragmented channels and the pressure to prove marketing ROI, brands need to move beyond proxy metrics, simple integrations, and periodic optimizations. This panel reveals how leading brands are unleashing a powerful new combination: next-gen TV measurement and AI.

The Modern Marketer’s Playbook: How Leading Brands Unlock Business Transformation

In today’s world of economic uncertainty, fractured media, and high consumer expectations, CMOs aren’t just brand guardians—they’re growth architects.

Tapping Into Culture: The Playbook for Connection

The session will explore what it truly takes for creators, brands, platforms, and leagues to connect with audiences in meaningful ways.

AI Founder Interview: Vivek Vaidya

The Rise of Agentic Marketing: Learn about the future of agentic AI and how it will transform marketing from a pioneer in enterprise data & AI – Vivek Vaidya.

AI Ate My Creative Team: The End (or Beginning) of Advertising as We Know It

AI’s rise in advertising isn’t incremental—it’s existential.

The Intelligence Advantage: Curating Quality Supply with Approachable AI

Quality supply is the foundation that drives better outcomes for advertisers—but with the rise of made-for-advertising sites and ad tech tactics that inflate buyer costs, it’s getting harder to identify inventory that truly meets quality and performance standards.

Under the Hood on the New Marketing Creative Model with Monks & General Motors

As the industry shifts toward an AI-first reality, are traditional creative models still built to win?

The Audience Renaissance: Why Brands Must Rethink Segmentation Now

Stop marketing to outdated segments. It’s likely your audience is built on yesterday’s data.

The AI Reality Check

A journalist, an AI lawyer, a PwC partner, and an AI startup founder walk into Advertising Week — and cut through the noise.

CMO Corner: How to Capture Consumer Attention in a Cost-Conscious Economy

In today’s volatile economic climate marked by inflation, rising interest rates, and tariffs, consumer behaviors are rapidly evolving. Shoppers are seeking more value, and they’re increasingly selective about where they spend their money. Learn how these leading brands attract customers, drive sales, and build long-lasting loyalty, and how you can too.

Beyond Spanish: the transcultural power of Top Creators

Join digital stars Chingu Amiga, Paco de Miguel, and Nico Botero from “Los Chicaneros”, alongside Pati Giemza (CEO of StayOnSocial, a leading talent management agency for creators in LATAM), for a dynamic conversation on creating content that speaks to the heart of Latin America and captivates the Hispanic market in the U.S. Discover how their cultural authenticity, bold storytelling, and…

From Fragmented to Fully-Integrated: the New Playbook for AI-driven AdOps

As media channels multiply and performance demands intensify, traditional advertising execution models are breaking under the weight of manual processes and disconnected tools.

How agencies can thrive in the age of generative AI

Generative AI allows agencies and advertisers to amplify their creative vision like never before. In this session, industry experts will discuss how agencies can leverage generative AI in their daily workflows to maximize results, and how they can become leaders in the space while building toward the future.

Winning Hearts and Wallets: The End of Vanity Metrics in Marketing

Reach alone no longer drives results. Marketers today must prove impact by combining first-party data with authentic customer connection to build lasting loyalty.

Trust at Scale: Building Trust and Connection in the Digital Age

How do you reach 1 in 2 American adults while maintaining an authentic connection?

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