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Adrian Bolosan, Global Head of Data Collaboration, Databricks
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
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Free Streaming: The New Era of Ad-supported TV
with Roku, FreeWheel, AMC, and Wurl
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Contextual: It F***ing Works (With the Right Tools)
with Kepler, Kantar, Butler/Till, and Wurl
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Performance at Scale: Overcoming Fragmentation in CTV
with KERV, Peer39, Viant, Paramount Advertising, and Wurl as part of the Wurl CTV Summit.
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Pouring Purpose: How Asani Swann Is Blending Culture, Business, and the World of Wine
Asani Swann has spent more than 20 years building bridges between sports, entertainment, and culture.
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The Next Generation of Sports Fans with Barrick Prince, Founder, Creator Sports Network
Sports fandom is changing fast, and Barrick Prince, Founder of Creator Sports Network (CSN), is at the center of it.
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From Full Funnel to Full Focus: A New Era of Performance Advertising
Full-funnel marketing has been a staple of advertising strategies for years, but industry trends are sparking a new way of thinking about the old model.
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Insight to Impact: Storytelling, Scale & AI at Apply Digital
Most brands struggle with storytelling not because they lack creativity, but because they skip the step that matters most: insight. In this conversation, Lauren Milne of Apply Digital will dive into how true storytelling begins with digging deep, understanding audience needs (sometimes before they even know them).
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ID for Every Ad: Why Universal Ad Tracking is the Industry’s Next Imperative
Advertising is leaking money, about $27 billion a year thanks to fraud, duplication, and a messy, fragmented digital ecosystem.
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Why Gamification Outperforms Passive Screens
Gaming doesn’t just entertain audiences, it engages them in ways CTV or social never could.
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From Taps to Transactions: How Gaming Converts Attention into Transactions
Gaming isn’t just about engagement, it’s about conversion.
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The Gaming Media Mix: Buying, Measuring, Scaling
Gaming is not a single channel, it’s an ecosystem spanning console, PC, mobile, esports, and UGC.
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Leveling Up Engagement: How Brands Win with Gaming Audiences
Gaming is the “social glue” of Gen Z, with 32% more likely than average players to log in just to hang out with friends.
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The Gaming Stage: Events, Content, and the Power of Fandom
From championship matches to creator showdowns, gaming events are now mainstream cultural tentpoles.
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Playable Audiences Decoded from N00B to Beast Mode
Gaming is now bigger than music and movies combined, with 3B+ players worldwide and half the U.S. by 2025.
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Creators, Not Clients: The New Rules of Talent Management
The creator economy is booming, but Shoshannah Cutler is proving that success takes more than followers and brand deals.
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Building World-Class Brand Experiences
Adam Charles has spent 30 years bringing some of the world’s most ambitious events to life — from fashion shows and live broadcasts to global sporting ceremonies and brand experiences for top companies.
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Secrets to Success
Looking for the secrets to success?
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The AD Club NY Young Pro Conversations With: Trendspotting and Influence Edition
Trendspotting and Influence: How brands tap into what’s next From fashion to technology, next-gen consumers often set the tone for culture’s next big shift.
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Beyond Influence: Building Cultural Capital
Discover how creator-led content is driving more than inspiration, it’s delivering real business results. Sarah Bachman and Stacy Carpenter reveal how culturally relevant storytelling and interactive ad experiences are transforming audience connection into sales growth. Don’t miss the live social activation that brings it all to life on stage.
