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The Case for ‘Artificial Intelligence Optimization’ As The New Content Strategy Brands Need To Master
As the martech industry scrambles to designate the official method for elevating visibility in the AI era, too much energy is wasted sorting competing abbreviations. It’s time to make a choice.
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Outlasting the Last Click: Why Attribution and Incrementality Must Work Hand in Hand
Attribution on its own offers convenience. Incrementality on its own offers clarity. But in tandem, they create a feedback loop that’s both fast and grounded in reality.
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Purpose Isn’t Dead: Elmwood CEO Daniel Binns on Building Brands with Intent
Elmwood CEO Daniel Binns shares why purpose still matters—and how today’s most successful brands turn intent into measurable impact. Discover practical advice on staying authentic, designing for attention, and driving growth in a polarized world.
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Navigating the Ethics of AI Visuals: Nine Considerations for Marketers
Generative AI is changing how we create and share images, but also how we think about ownership, fairness and credibility.
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Why SPO Is the Next Big Opportunity in CTV
Remember that SPO is an ongoing process – you’ll want to regularly review performance metrics, adjust bids and budgets based on performance, and test new inventory sources and partners.
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Rethinking Attribution in the AI Era featuring INCRMNTL Founder Maor Sadra
Maor Sadra, joins us to unpack why last-click attribution led us astray, how AI is reshaping measurement, and what CMOs must do to future-proof their strategies.
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Commerce Media Is Writing the New Playbook for Embracing Programmatic with Purpose
Commerce media’s evolution is far from over, but it’s already clear that it is rewriting the playbook for what programmatic can and should be in the next era of digital advertising.
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Identity is Infrastructure Now: In the Age of Walled Gardens, It’s More Than Just a Hedge
The market is moving toward systems that are more integrated, more intelligent, and more dependent on clean, connected data.
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Your New Favorite Show is on YouTube
This era won’t be defined by commercial breaks or rented space alongside this new wave of entertainment — it will be about helping co-create it.
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Navigating TV’s Fluid Audience Era with Data
With the right data strategies in place, the TV advertising industry can mirror the agility of its audiences.
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Mr. Owl is Back in Refreshed “How Many Licks?” Tootsie Roll Commercial
More than five decades later, Mr. Owl and the iconic ad are back in a newly refreshed “How Many Licks?” commercial.
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Thinking Differently, Buying Differently: Why Brands Can’t Ignore Neurodivergent Consumers — with Nathan Friedman, CMO of Understood.org
In this episode, Ren Akinci sits down with Nathan Friedman, Co-President and Chief Marketing Officer of Understood.org, to explore the intersection of creativity, inclusion, and business strategy.
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Gen Z 2.0: Zach Gottlieb on Mental Health, AI, and Connection
Zach Gottlieb, founder of Talk With Zach, joins Edelman’s Amanda Edelman to explore how Gen Z is redefining conversations around mental health, social connection, and trust.
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Bethany Eppner, VP of Global Business Marketing, Fandom
Join Katie as she talks with Bethany Eppner, VP of Global Business Marketing, Fandom on her incredible career journey, why you should never say no to a meeting.
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Beyond The Walled Gardens: More Choice, Less Dependency
The point isn’t to replace the platforms; it’s to widen the focus.
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AI Is Changing the Way We Work—Agency Pricing Needs to Change Too
An AI-driven future creates challenges for agencies, especially when it upends the traditional pricing model. But it doesn’t have to be doom and gloom.
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Turning Everyday Shopping into a Growth Loop for Grocery Brands
What grocery leaders need to do next? It’s about layering creativity, data, and technology into a self-reinforcing system:
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What’s Next for Ecommerce and the Post Lockdown Customer?
The post-pandemic years have seen consumer expectations soar. They demand speed, convenience, and a seamless experience across every device and platform.
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Inside Bindery: Greg Beauchamp on Mid-Funnel Magic and the Art of Human Storytelling
From Sundance-screened documentaries to high-conversion brand campaigns, Greg reveals why the “mid-funnel” is the sweet spot where culture meets commerce.
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The Future of Marketing Tastes Like AI. A Lot Like AI
Marketing will taste like AI by 2030. A lot. Buckle up and make friends with these new tools. You will save money and time.
