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Walmart’s Trade Desk Split: Why It Matters For Retail Media
While Walmart’s announcement wasn’t the unlock it might seem, it does spotlight the challenges of an emerging space. And the urgency—and volatility—shaping the retail media landscape today.
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The Misconceptions Holding Back Incrementality: A Call for a Rethink in Measurement Practices
Affiliate marketing has always been about partnership. That spirit needs to extend into how we define success, share data, and build for the future.
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How to Solve Retail Media Fragmentation
The outcomes era is about more than retail media inventory or a prioritization of bottom-of-the-funnel performance.
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AI Speeds Things Up — for Lawyers to Slow Them Down Again
Businesspeople often see lawyers as overthinkers, formalists, and deal-delayers. That’s an unfair generalization; many attorneys just want their deals done.
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Creative Ambition is a Business Strategy
Instead of asking “what’s the minimum we can do to get this out the door?”—ask “what’s the sharpest, most emotionally resonant idea we can build a world around for our brand?”
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Q&A with Debbie Oates, Director of Customer Engagement, Experian Marketing Services UK&I
Experian’s Debbie Oates explains that there’s help on hand to understand the new tectonic shifts in the make-up of the average UK household, so marketers can avoid being left behind.
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Out of Tune: Are Retail Media Networks Missing the Beat on In-Store Audio?
In-store audio delivers timely, persuasive messages when intent is already high, shortening the path to conversion and turning passive browsing into immediate action.
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Incrementality Testing: The Missing Link Between Marketing and Finance
The bridge between marketing and finance isn’t built on a false sense of certainty, but on honest, measurable uncertainty that both teams can plan around.
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Will Agencies Dare to Be Different?
Once you define the problems you solve and for whom, your people can show-up as focused experts not hopeful generalists.
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Stop Selling Product Specs to Gen Z: Brands Need to Humanize to Survive
If your brand isn’t building real connections through values, people, and purpose, you’ll be forgotten, no matter how brilliant your product is.
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As Cultural Capital Becomes the New Currency, Do Brands Risk Trading Away Their Identity?
The best brands aren’t just reacting to decisions — they’re part of shaping them.
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ROSÉ All Day: The Metric That Could Save Digital Advertising (And the Planet)
With improved carbon emissions accounting, updated metrics like ROSÉ we can immediately slow down – and hopefully reverse – our industry’s harmful environmental effects.
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Brands – Calendar Moments Require Credibility
Brands need to move from risk aversion to value alignment. Stop worrying about backlash and start focusing on why you’re showing up.
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Short Term Surge, Long Term Edge: How to Adapt Your Positioning In Response to Changing Market Trends
The goal for any business should be to capture today’s demand while projecting and protecting a go‑to‑market narrative that is both clear and consistent.
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Wondersauce: The Agency Built for Acceleration featuring Co-Founder and CEO John Sampogna
Wondersauce Co-Founder and CEO John Sampogna shares the secrets behind scaling fast, keeping talent inspired, and staying ahead with AI and emerging tech.
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How Cava’s Mascot Made the Leap From Social Media Star To “Keepsake” Pita Chip Plushie
If you love the Mediterranean fast casual chain Cava and consider yourself chronically online, you probably have some familiarity with their mascot, Peter Chip.
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8 Fun Facts You Never Knew About Manny Mayo, the Hellmann’s Mascot
Even the Stat Card doesn’t explain the significance behind why this specific jar of mayonnaise weighs 1,913 pounds.
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From Fragmentation to Orchestration: Prisma’s Ramsey McGrory on Redefining Advertising’s Supply Chain
In this episode of AW360, we sit down with Ramsey McGrory, President of Prisma, to explore how the advertising industry can cut through complexity and rediscover simplicity.
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Salomé Imedashvili, Director of GSI and Strategic Partnerships at Salesforce
Salomé Imedashvili, Director of GSI and Strategic Partnerships at Salesforce, shares her career journey and insights on the evolving role of partner marketing.
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Gen Z Wants Micro-Transactions for a Tailored Media Experience — and They’re Willing to Pay for It
According to GWI’s insights on Gen Z’s key spending habits, in the world of gaming and digital media, many Gen Zers don’t hesitate to pay for the extras and customization they want.
