Tag: AI

A journalist, an AI lawyer, a PwC partner, and an AI startup founder walk into Advertising Week — and cut through the noise.

As media channels multiply and performance demands intensify, traditional advertising execution models are breaking under the weight of manual processes and disconnected tools.

Generative AI allows agencies and advertisers to amplify their creative vision like never before. In this session, industry experts will discuss how agencies can leverage generative AI in their daily workflows to maximize results, and how they can become leaders in the space while building toward the future.

TikTok is shaping a new frontier in marketing—one powered by compound intelligence, the synergy between human creativity and artificial intelligence.

AI is rapidly transforming how consumers discover, evaluate, and engage with brands.

Marketing leaders face mounting pressure to deliver personalized experiences at scale while navigating an overwhelming landscape of AI-powered solutions.

The rise of AI in marketing is juicing startups’ mojo, as they see transformational new opportunities and disruption to incumbents.

What if you could hire the creative minds behind Apple, Nike, Dove, Disney, and Gatorade’s legendary campaigns for any brand, any size, anywhere in the world?

Marketers aren’t asking for more AI hype.

As AI transforms marketing, Horizon Media is building, not buying, the future. In this conversation, Domenic Venuto unveils how Blu, Horizon’s proprietary AI-native connected marketing platform, is redefining how brands plan, optimize, and measure campaigns in real time.

Twenty years inside Microsoft, Google, Meta, and Pinterest revealed a fundamental truth: performance marketing is broken for brands.

AI is rapidly reshaping marketing, but without human grounding it risks sameness, eroded trust, and poor decisions.

Search today is more important—and more dynamic—than ever before.

The question isn’t whether AI works – it’s how to make yours work harder.

Join BTR Media, Spurrier Group, and Garden of Life as they share how AI is transforming advertising by helping brands better understand and connect with their audiences.

Most brands struggle with storytelling not because they lack creativity, but because they skip the step that matters most: insight. In this conversation, Lauren Milne of Apply Digital will dive into how true storytelling begins with digging deep, understanding audience needs (sometimes before they even know them).

In an era of endless content, AI’s real promise is autonomous, data-backed execution.

Brands don’t have to choose between innovation and privacy — AI is making both possible.

AI is changing the advertising industry.

The future of advertising is here: precision at scale, powered by next-gen AI-driven data intelligence.