Tag: AI

Artificial intelligence isn’t just accelerating ecommerce, it’s rewriting the rules of how decisions get made.

Creativity today is being redefined—not just by AI, but by how we make, learn, and share.

AI is transforming how campaigns are built, but for creators and agencies, the challenge is balancing innovation with authenticity.

The best advertising doesn’t interrupt—it connects.

The rise of AI is reshaping programmatic – but not all AI is created equal.

The Rise of Agentic Marketing: Learn about the future of agentic AI and how it will transform marketing from a pioneer in enterprise data & AI – Vivek Vaidya.

AI’s rise in advertising isn’t incremental—it’s existential.

Quality supply is the foundation that drives better outcomes for advertisers—but with the rise of made-for-advertising sites and ad tech tactics that inflate buyer costs, it’s getting harder to identify inventory that truly meets quality and performance standards.

A journalist, an AI lawyer, a PwC partner, and an AI startup founder walk into Advertising Week — and cut through the noise.

As media channels multiply and performance demands intensify, traditional advertising execution models are breaking under the weight of manual processes and disconnected tools.

Generative AI allows agencies and advertisers to amplify their creative vision like never before. In this session, industry experts will discuss how agencies can leverage generative AI in their daily workflows to maximize results, and how they can become leaders in the space while building toward the future.

TikTok is shaping a new frontier in marketing—one powered by compound intelligence, the synergy between human creativity and artificial intelligence.

AI is rapidly transforming how consumers discover, evaluate, and engage with brands.

Marketing leaders face mounting pressure to deliver personalized experiences at scale while navigating an overwhelming landscape of AI-powered solutions.

The rise of AI in marketing is juicing startups’ mojo, as they see transformational new opportunities and disruption to incumbents.

What if you could hire the creative minds behind Apple, Nike, Dove, Disney, and Gatorade’s legendary campaigns for any brand, any size, anywhere in the world?

Marketers aren’t asking for more AI hype.

As AI transforms marketing, Horizon Media is building, not buying, the future. In this conversation, Domenic Venuto unveils how Blu, Horizon’s proprietary AI-native connected marketing platform, is redefining how brands plan, optimize, and measure campaigns in real time.

Twenty years inside Microsoft, Google, Meta, and Pinterest revealed a fundamental truth: performance marketing is broken for brands.

AI is rapidly reshaping marketing, but without human grounding it risks sameness, eroded trust, and poor decisions.