Tag: AI

Marketing leaders face mounting pressure to deliver personalized experiences at scale while navigating an overwhelming landscape of AI-powered solutions.

The rise of AI in marketing is juicing startups’ mojo, as they see transformational new opportunities and disruption to incumbents.

What if you could hire the creative minds behind Apple, Nike, Dove, Disney, and Gatorade’s legendary campaigns for any brand, any size, anywhere in the world?

Marketers aren’t asking for more AI hype.

As AI transforms marketing, Horizon Media is building, not buying, the future. In this conversation, Domenic Venuto unveils how Blu, Horizon’s proprietary AI-native connected marketing platform, is redefining how brands plan, optimize, and measure campaigns in real time.

Twenty years inside Microsoft, Google, Meta, and Pinterest revealed a fundamental truth: performance marketing is broken for brands.

AI is rapidly reshaping marketing, but without human grounding it risks sameness, eroded trust, and poor decisions.

Search today is more important—and more dynamic—than ever before.

The question isn’t whether AI works – it’s how to make yours work harder.

Join BTR Media, Spurrier Group, and Garden of Life as they share how AI is transforming advertising by helping brands better understand and connect with their audiences.

Most brands struggle with storytelling not because they lack creativity, but because they skip the step that matters most: insight. In this conversation, Lauren Milne of Apply Digital will dive into how true storytelling begins with digging deep, understanding audience needs (sometimes before they even know them).

In an era of endless content, AI’s real promise is autonomous, data-backed execution.

Brands don’t have to choose between innovation and privacy — AI is making both possible.

AI is changing the advertising industry.

The future of advertising is here: precision at scale, powered by next-gen AI-driven data intelligence.

The old playbook is being rewritten with intent as the new currency.

In the age of AI, ad management platforms are evolving from simple execution tools into full-fledged growth engines.

A new model is emerging where creators are building ‘agentic teams’ of specialised AI to scale their taste and skills.

This session goes deep on a real world case study around the brand DECKED and “The Road”, a new music reality show from 101 Studios, airing on CBS/Paramount+ the week after AdWeek NY.

For TIME, advancing its legacy means embracing AI as a catalyst for evolution rather than obsolescence, amplifying what matters most: delivering trusted journalism to people around the world, in more ways than ever before.