Upgrading Non-Alcoholic Drinks to First Class
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The Intent Economy: How AI and Commerce are Reshaping Programmatic Advertising
The old playbook is being rewritten with intent as the new currency.
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Ad Management, Evolved: Winning with TikTok Ads Manager in the Age of AI
In the age of AI, ad management platforms are evolving from simple execution tools into full-fledged growth engines.
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From Vibe to Variant: How Creators + AI Rewire the Creative Supply Chain
A new model is emerging where creators are building ‘agentic teams’ of specialised AI to scale their taste and skills.
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How Decked Leveraged In-Scene AI Ads to Create Buzz in New CBS Reality Show
This session goes deep on a real world case study around the brand DECKED and “The Road”, a new music reality show from 101 Studios, airing on CBS/Paramount+ the week after AdWeek NY.
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Existential Threat or Opportunity? Inside TIME’s Approach to AI
For TIME, advancing its legacy means embracing AI as a catalyst for evolution rather than obsolescence, amplifying what matters most: delivering trusted journalism to people around the world, in more ways than ever before.
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Searching for More: How Hyundai improved performance on Google with Agentic AI
The world of search is changing dramatically, moving beyond simple text queries.
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Making marketing more human in the age of AI
In an era being shaped by AI and automation, truly differentiated marketing will start by putting people, rather than technology, at the center.
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The New Playbook: Culture, Sports, and AI-Driven Measurement
Sports have become one of the most powerful cultural accelerators, creating moments that dominate headlines and social feeds worldwide.
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The AI Dividend
Join us to hear how NVIDIA and media leaders are driving real business success with data-driven AI.
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AI, Shaping the Future of Programmatic Advertising
AI has evolved from simple automation to the driving force behind programmatic advertising.
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First Principles Thinking: Grounding AI and Ad Testing in What Actually Matters
In this session, two leaders at the cutting edge of AI and tech for marketing will cut through the hype of overinflated expectations to get to the core of what all marketers need to know.
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Rebuilding the Media Playbook: Data-Driven Growth in an AI World
As AI transforms how media is created, distributed, and monetized, data has become the backbone of innovation.
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Welcome to the Agent Economy: The Rise of Agentic Marketing
The Internet era as we know it is over.
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The Playbook Is Dead: Marketing Rebuilt by AI
Advertising isn’t just evolving—it’s resetting.
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Building the next era of AI-enabled creativity and connections
AI technologies are rapidly evolving in ways that enable marketers to accelerate adoption and achieve greater efficiencies, creativity and engagement.
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Cinco AI Experience Room: Hyper-Personalized Brand Experiences at Scale
In a world where attention is fleeting and personalization is everything, experiential marketing agency Cinco is rewriting the rules of digital engagement.
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Navigating the Ethics of AI Visuals: Nine Considerations for Marketers
Generative AI is changing how we create and share images, but also how we think about ownership, fairness and credibility.
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Beyond The Walled Gardens: More Choice, Less Dependency
The point isn’t to replace the platforms; it’s to widen the focus.
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AI Is Changing the Way We Work—Agency Pricing Needs to Change Too
An AI-driven future creates challenges for agencies, especially when it upends the traditional pricing model. But it doesn’t have to be doom and gloom.
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The Future of Marketing Tastes Like AI. A Lot Like AI
Marketing will taste like AI by 2030. A lot. Buckle up and make friends with these new tools. You will save money and time.
