Where is the Experiential Marketing Heading in 2021?
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The Fandom Advantage: How Strategies Can Fuel Brand Growth
This session explores how sports fandom provides a model for brands to move beyond transactional loyalty and foster true fans.
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Fandom: Where Sports Meets Culture 24/7
Sports fandom has gone way beyond the stadium.
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The Wizard of Oz at Sphere: We’re Off to See The Wizard
The Wizard of Oz at Sphere is a new fully immersive experience in Las Vegas that is redefining experiential storytelling.
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The New Playbook: Culture, Sports, and AI-Driven Measurement
Sports have become one of the most powerful cultural accelerators, creating moments that dominate headlines and social feeds worldwide.
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Rebooted and Rewired: Taking Transformers to YouTube
Transformers One: New Adventures is more than a web series. It’s a case study in how iconic franchises can evolve through platform-first storytelling and creator-led content.
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Scaling Chaos: Two Years At The Onion
America’s Finest News Source, The Onion, has crammed a decade of plot into the last two years
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Off the Feed & Into the Chat: How the Internet Has Gone Private
In a world where people express themselves through reaction GIFs, emojis, and memes, how do we define success?
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Brand Values Must Be Unshakable
From divestment to investment, from boycotts to unwavering support, one thing is clear: consumers are tired of trying to deduce what brands stand for and just want clarity so they can make their own decisions.
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From Relevancy to ROAS: Nestlé and Roku Capture Sales With CTV
Relevance is the bridge between awareness and ROAS. Nestlé, Roku, and NCSolutions show how CTV, powered by purchase data, captures the right buyers and delivers growth.
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Beyond the Billboard: Why Digital Out-of-Home Is Ready for the Full Funnel
Digital Out-of-Home (DOOH) is no longer just a top-of-funnel awareness play, but has evolved into a full-funnel powerhouse. From immersive brand storytelling to measurable performance outcomes, DOOH is redefining how and where marketers engage audiences.
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The Future of Connected TV: Unlocking a New Era of Entertainment and Advertising
Connected TV is transforming the way we watch, discover, and monetize entertainment — but the path forward is far from clear.
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The Home Screen Advantage: CTV’s Most Underrated Asset
As the front page of the streaming experience, the Smart TV home screen is quickly becoming one of the most valuable pieces of real estate in advertising.
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Beyond the Break: Redefining Creative on CTV
From pause ads to shoppable moments, new CTV formats are reshaping how viewers experience advertising.
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From Impressions to Appointments: Redefining Healthcare Marketing Results
City of Hope, one of the nation’s largest cancer research and treatment organizations, partnered with iProspect and Viant to boldly expand its physician referral network.
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The Streaming Ad Equation: Balancing Data, Culture, and Impact
Streaming has entered a new era where ad-supported viewing has exploded, programmatic tools have rapidly advanced, and measurement has become more precise than ever.
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Quantifying Curiosity: The Science Behind Interactive CTV Ads
Interactive CTV ads are generating buzz —but are they truly impactful?
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Proving the Platform’s Power with iSpot & Tiktok
TikTok and iSpot teamed up to measure performance across key KPIs — and the results are in!
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How to Give Your Brand the X Factor
Integrating brand and performance advertising is vital for CMOs who want to deliver the best results.
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The New Era of Sports & Entertainment Marketing
Marketers deserve proof that their investment across platforms is driving audiences to watch.
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A Slam Dunk in IRL: Becoming Unskippable and Unignorable
The brief was simple: how does ESPN score big and become unignorable for its first-ever DTC launch?
