Where is the Experiential Marketing Heading in 2021?
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The Peripheral Vision: See What’s Next for Local Advertising
Amazon Ads reveals new research on how local streaming trends align with purchase intent across the U.S. Unpack how neighborhood-level data—from what shows are trending to what people are shopping for—can inform smarter targeting and creative for SMB campaigns.
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The Power of Street Level Stories: A Borough-by-Borough Strategy
Sometimes the most powerful influencers in modern marketing are the ones that feel like your neighbor, your barber, your bodega guy.
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From Vibe to Variant: How Creators + AI Rewire the Creative Supply Chain
A new model is emerging where creators are building ‘agentic teams’ of specialised AI to scale their taste and skills.
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Legacy Over Likes: The Long Game of Brand Building in a Viral World
In today’s viral-driven world, it’s easy to confuse fleeting attention with lasting impact.
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The Business of Funny: Smosh’s 20-Year Evolution in Digital Media
Creator-led with a loyal global audience, Smosh’s ability to expand to new platforms, meet its audience where it is, foster the new generation of comedic talent, and tap into cultural trends has made it one of the most enduring names in digital entertainment.
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Brewing Success: How Kolkata Chai Co. Connects Community Through Local Ads
Hear how this NY favorite built a brand with soul. This panel dives into the art of storytelling, connecting with local communities, and turning cultural capital into conversion.
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Empowering Small Businesses Through Smarter Advertising
SMBs face rising ad costs, shrinking reach, and cookie deprecation making customer acquisition harder.
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From Cool to Critical: Turning Brand Experiences into Growth Engines
This session explores how brand experiences fuel growth and create lasting impact.
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How e.l.f. and Adobe Create Fandom by Tapping into Sports, Music and Culture
e.l.f. is rewriting the beauty marketing playbook—showing up in the WNBA, Super Bowl, Indy 500, and even grassroots sports.
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Inside the Creator Mind: Research-Driven Insights for Smarter Brand Partnership
Do you know what Creators actually want from brands, social platforms, and followers?
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Bringing Brands to Life: The New Rules of Experiential Retail
Beloved stories are jumping off screens and into storefronts, turning everyday shopping into immersive brand adventures.
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The Dream Collab: If Creators Ran the Brief
What would happen if creators, not brands, designed the next big collaboration?
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Break Free from Black-Box Identity: Build a Multi-Vendor Graph That You Own
If you want to build an identity graph using third-party data, you’re stuck choosing between bad options.
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How Decked Leveraged In-Scene AI Ads to Create Buzz in New CBS Reality Show
This session goes deep on a real world case study around the brand DECKED and “The Road”, a new music reality show from 101 Studios, airing on CBS/Paramount+ the week after AdWeek NY.
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From Main Street to the Global Stage: How Brands Can Build Lasting Impact through Local Storytelling
In an era where consumers crave authenticity, the most powerful brand stories are often the ones rooted in place.
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Existential Threat or Opportunity? Inside TIME’s Approach to AI
For TIME, advancing its legacy means embracing AI as a catalyst for evolution rather than obsolescence, amplifying what matters most: delivering trusted journalism to people around the world, in more ways than ever before.
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The Future of Gameplay, Powered by Microsoft
Gaming is rapidly becoming the defining cultural force of a generation, blurring boundaries between entertainment, community, and commerce.
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Searching for More: How Hyundai improved performance on Google with Agentic AI
The world of search is changing dramatically, moving beyond simple text queries.
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Making marketing more human in the age of AI
In an era being shaped by AI and automation, truly differentiated marketing will start by putting people, rather than technology, at the center.
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Beyond Clicks: Cracking the Code on Growth and Trust in Ad Tech
Right now, 40% of internet users are essentially invisible to advertisers—browsing on cookieless platforms where impressions vanish and budgets waste away.
