Where is the Experiential Marketing Heading in 2021?
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Lift and Mix: What Happens When Sales Lift Meets Market Mix?
Walk away with practical tips for weaving publisher-level insights into your own MMM strategy and learn how greater transparency in measurement can build stronger brand-publisher relationships that lead to real, quicker, measurable impact.
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Transacting with Purpose & Clarity in an Increasingly Fragmented Ecosystem
As viewers continue to engage with content through an ever-increasing array of platforms and technologies, effectively measuring and understanding where viewers are and how to reach them have never been more important.
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First Principles Thinking: Grounding AI and Ad Testing in What Actually Matters
In this session, two leaders at the cutting edge of AI and tech for marketing will cut through the hype of overinflated expectations to get to the core of what all marketers need to know.
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From Signal to Action: Human Intelligence That Moves Brands Forward
AI has redefined how marketers collect and analyze data, yet many still struggle to turn it into action.
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Partnering in the Composable Marketing and Media Ecosystem
Composability isn’t just a buzzword..
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Rebuilding the Media Playbook: Data-Driven Growth in an AI World
As AI transforms how media is created, distributed, and monetized, data has become the backbone of innovation.
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Precision at Scale: Unlocking the Future of Customer Connection
This conversation will explore the strategies shaping the next frontier of relevance, attribution, and value at scale as brands and advertisers meet the demands of a complex advertising landscape.
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Beyond the App: Powering Full-Funnel Commerce Media
The way people discover and shop has fundamentally changed and fragmented across social feeds…
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Redefining the Brand-Consumer Connection with Amex Offers Digital Media
Today’s consumers expect personalized shopping experiences where their expectations for tailored…
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Beyond the Cart: Retail Media Goes Omnichannel
Retail media networks are maturing from single-channel advertising solutions to comprehensive marketing platforms, fundamentally transforming how brands connect with consumers.
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All Commerce Media: Cross-Vertical Insights and Playbooks for Growth
Commerce media is at a tipping point.
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The Back Seat as the New Living Room – A New Era of “On The Go” Content
The backseat is becoming the new living room — a high-attention environment for entertainment, commerce, and advertising that extends reach without cannibalizing existing platforms.
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From Campaigns to Partnerships: How Commerce Media Powers Strategic Growth
Commerce media is shifting from a tactical channel to a foundation for long-term growth.
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The New Power Consumers: Gen Z, Gen Alpha, and the Future of Brand Loyalty
How modern CEOs are shaping tomorrow’s markets and navigating the toughest consumer markets in the industry.
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Beyond the Hype: What Actually Works in In-Store Retail Media
In-store retail media’s scale is here, and by this time next year, every major grocery retailer will have in-store retail media networks live or on their roadmap.
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The Retail Media Revolution: Driving Outcomes Beyond the Cart
Previous year’s VAB panels on Retail Media were top sessions at AWNewYork.
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Welcome to the Agent Economy: The Rise of Agentic Marketing
The Internet era as we know it is over.
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Impactful Partnerships: Bridging Brands & Consumers through HCPs
In a world where misinformation is rampant and trust is fragile, healthcare professionals have become some of the most credible and sought-after voices online.
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The Playbook Is Dead: Marketing Rebuilt by AI
Advertising isn’t just evolving—it’s resetting.
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Adding Trust to Your Ad Buy
Digital advertising is in flux.
