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Your Product Was Just Discovered. But Not Where You Think
The integration of shopping into discovery-driven environments is making the path to purchase more intuitive, entertaining, and, ultimately, more effective.
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How to Attract (Not Chase) the Customers Who Actually Convert
Are you attracting customers or just collecting contacts? By Danny Shepherd, CEO of Intero Digital Let’s call out the elephant in the martech stack: We’ve become hoarders. Not of knick-knacks or Beanie Babies (though, respect), but of leads. Namely, the wrong ones. Dun & Bradstreet says that lead contact data’s accuracy erodes by 2.5% each month, which pencils out to…
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If You Walk Away From the LGBTQ+ Community, You’re Handing Your Competitors the Future
Brands that lead with clarity and courage will win the next decade. Not because it’s trendy. Because it’s true.
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Outcomes, AI, and CTV: The Real Signals From Cannes 2025
The sentiment at Cannes was one of grounded optimism. There’s growing alignment around the need for outcomes, better measurement, and AI integration.
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BBC’s New Women’s Euros Spot Is a Rally Cry for a New Era in Sport
The BBC just dropped its campaign for the UEFA Women’s Euros 2025, and it’s not just a promo — it’s a pulse-check on the future of football.
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AI Will Give Us Better Health & Healthcare
Is technology going to help us all to be healthier and, especially, more caring, as we deploy advancements like GenAI and AI agents?
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AI or Accountability? The Real Story Behind 2025’s Layoffs Is Bigger Than a Buzzword
We are heading toward a future where a headless martech ecosystem, built on four to six interconnected platforms and orchestrated by AI agents, could run multi-billion-dollar campaigns with just two or three operators.
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What Genuine Curation Requires
True curation could begin behind the scenes, by shaping impressions at the placement level, by dynamically adapting pricing to specific buyer needs, and by processing decisions at scale.
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Ad Tech Can’t Seem to Shake Its One Key Problem: It’s All Hat, No Cattle
Let’s focus on what matters: insights fueled by data, strategy that responds to human needs, creative that connects emotionally, and measurement that proves we are on the right path.
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Prime Time for Outcomes and Creativity: How CTV Is Redefining Brand Impact
During Advertising Week’s panel “Prime Time for Outcomes and Creativity,” co-hosted by Happydemics and Olyzon, experts from brands, adtech, and measurement shared how CTV is becoming a critical channel.
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In-Store Digital Is Dynamic – So Why Are Some Settling for Sluggish?
For retailers, understanding the vast capabilities of in-store display screens, as well as the unique data sets available within the store, should enable them to offer brands much more.
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Cinnamon Toast Crunch Embraces True Crime in New Campaign from The Martin Agency
PopIcon tracked down the six stop-motion animated “Must Cinnadust” spots on Vimeo and watched them all.
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Shifting Value Perceptions in Tech-Driven Storytelling
Today, brands must focus not just on the stories they tell, but on how they make people feel – and why they matter. For Gen Z, this means stories that are visually bold, co-created, culturally tuned and tech-enhanced – with substance at their core.
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Spin Doctors: Why Brand is the Best Medicine for Healthcare Spin-Offs
The brands that endure are those designed to be both valuable and resilient — to attract investment today and withstand disruption tomorrow.
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Operating at the Speed of Culture: The Future of Brand Storytelling
By Christina Cubeta, CMO at Scope3 In 1954, the first International Advertising Festival was launched in Venice, guided by a simple yet powerful mission: to champion creativity, communication, and brand storytelling. After moving to Monaco and eventually settling in Cannes in the early 1980s, the festival has since become the industry’s most prestigious celebration of marketing excellence, and the supreme…
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What Marketers Can Learn from Taylor Swift’s Masterstroke
Taylor Swift didn’t just reclaim her masters, she rewrote the modern marketing playbook.
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Reimagining Iconic Transit Hub Media: A Blueprint for Innovation
The transformation of Westfield World Trade Center’s media network illustrates a new era in out-of-home advertising in transit hubs: one where technology, immersive art, and brand identity converge to create dynamic, high-impact experiences.
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10 LGBTQIA+ Creators Brands Should Work with this June (and Beyond)
Whether you’re looking for a good laugh, some design inspiration, or a stellar brand partnership, here are 10 LGBTQIA+ creators I personally can’t wait to work with.
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Global Expansion: Navigating the Complexities of New Markets
The challenges of globalization are not insurmountable, but they require a strategic approach that balances local knowledge with global ambitions.
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Starting Smarter With Social
Your social presense, the signals, stories, platforms, and people that link you to your audience, is your commercial advantage. But only if you build it intentionally.
