_Editorial Archives

Why Retargeting Might Be Tv’s Smartest Entry Point

Digital advertisers are well-versed in the practice of retargeting and the ability to reach consumers who have visited a certain site or looked at a product.

Agentic AI Is Reshaping SaaS—and Marketers Need a Game Plan

SaaS isn’t going away tomorrow, but its dominance is already under pressure. What’s coming next isn’t a new app. It’s a new paradigm. And the companies that embrace it early won’t just stay competitive. They’ll redefine what it means to compete.

AI Is Reshaping Travel Loyalty by Making It Personal, Not Transactional

In travel, where the experience is the product, those are the moments that matter. AI can’t create loyalty on its own, but when it’s used to create meaning, it changes everything.

Why in-App Advertising Is the Perfect Environment for Brands

Gaining consumer attention is a must for any brand, but in a more and more fragmented media world, the industry must seek fresh approaches to break through all the noise and clutter.

Brand Experiences Are the New Loyalty Engine

Branded experiences are no longer just “nice to have” — they’re essential for building relevance and loyalty in a saturated market.

Reclaiming Time & Consciousness with AI

We stand at a threshold where technological capability intersects with philosophical possibility.

The Persuasive Power of Social Norms in Marketing

When leveraged ethically and insightfully, social norms tap into the deep emotional wellsprings of behavioral change —creating room for people to feel more seen and aligned with their values.

Programmatic Relationship Advice: Don’t Let Your Partner Eat Your Business

The underbelly of programmatic has always had issues like these. Right now, this double game appears to be a remarkably common state of affairs among ad platforms and their clients, and I think it’s time we all looked at it a bit harder.

The Polo Bear Masterminds an Art Heist in Ralph Lauren’s Short Film “Operation Black Tie”

Viewers of Ralph Lauren’s first animated short film “The Polo Bear Chronicles: Operation Black Tie” can’t deny the Polo Bear has more je ne sais quoi than your average brand mascot.

Bet on Brand, Not Gadgets: Dispelling the Great Product Myth

Products (and charismatic CEOs for that matter) alone won’t protect businesses from the inevitable moments when something goes wrong – when tech falls behind, when consumer preferences change, or when market conditions evolve.

How Creating Positive Customer Experiences Can Build Confidence and Trust for Brands

We asked loyalty and customer experience experts for their thoughts on how brands can design their loyalty schemes to stand out and maximize the chance of a return on investment.

Fever Pitch: How The Women’s Summer of Sport Turns Up the Heat for Fans, Brands, and Media

Women’s sport is especially valuable for its ability to draw in new audiences by broadening the very definition of sports star for half of the population who have been historically underserved.

Brands, Agencies – We Need to Start Embracing Uncomfortable Conversations

In 2025, 80% of women still can’t correctly identify a vulva on a diagram. That is a mind-blowing stat, and it’s frankly dangerous that we know so little about ourselves.

Media Buyers Need Some New Strategies to Make the Most of Creative Tech by Casey Saran, CEO at Spaceback

While our industry has talked a lot about the benefits of more relevant personalized ads, we haven’t addressed the reality. A whole lot of processes will be affected by creative tech.

A Guide to Activating Influencers in Retail

The rules of influencer marketing are being rewritten this year.

4 Ways to Stand out During the 2025 Summer Festival Season

Brands are more successful when they integrate naturally throughout the process, instead of just popping in and feeling like an ad drop.

Synthetic Data Is The Lifeblood of AI in Marketing

Marketers: it’s time to stop debating and start doing. Stop pontificating. Start practicing. Practicality wins.

Characters Catch Feelings in Vita Coco’s “Mascot Love,” the First-Ever Dating Show For Brand Mascots

Beverage company Vita Coco made headlines in July when they announced the debut of “Mascot Love.” It’s their Love Island USA parody “where icons catch feelings” featuring Vita Coco’s own coconut water carton mascot Coco Man.

Why Franken Berry Has a Fuzzy Cereal Box in General Mills’ Monster Cereals x Jim Henson Collaboration

This year, Franken Berry, Count Chocula and Boo Berry have been brought to life as puppets in the Jim Henson universe to celebrate the company’s 70th anniversary.

You’re Probably Using AI Wrong: Rethinking Marketing’s Favorite Buzzword

AI in marketing isn’t here to just babysit your to-do list; it’s here to partner with your intuition.

_Editorial

Search

LATEST POSTS