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Women Wield the Wallet—and Marketers Need a Wake-Up Call
The marketers who take the time to understand, respect, and speak directly to women—across generations—are the ones who will build loyalty, love, and long-term market share.
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Meet Elroy, Old El Paso’s New Singin’ Cowboy
How does a company like Old El Paso, which has previously never had its own brand icon before, get into the mascot game? Find out!
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Consumer AI Hits the Mainstream: What CMOs & Brand Builders Need to Know
Consumer AI is no longer a nice-to-have—it’s central to everyday life. But monetization lags: this is marketing’s moment to bridge utility with emotional connection.
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Meet The New Town Square of Culture and Commerce
For marketers in the retail sector, the implication is clear: to drive engagement, build credibility, and foster loyalty, it’s time to rethink the role of the mall in your strategy.
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We’re Here, We’re Queer, We’re Paying Attention: The Long-Term Risks of Brands Abandoning the LGBTQ+ Community for Short-Term Gains
As your brand looks to the future, know who you are, stand strong by your value commitments, and don’t fall into the trap of risking long-term brand meaning.
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Loneliness: The Crisis Brands Keep Ignoring
We work in an industry that shapes how people experience the world, and we know that comes with responsibility. Let’s bravely think about what we can do about loneliness.
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The Missing Piece of the “Outcomes Era” Debate
The future of brand growth depends on how well we illuminate, support, and activate the mid-funnel. That’s where minds are changed. That’s where momentum is built.
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Gen AI vs. Google: How Search Methods Are Shaping the Future of eCommerce
If marketers are going to consistently see less traffic from Google, then ensuring more of their existing traffic converts is paramount – especially as relying on paid traffic is inherently inflationary and difficult to predict.
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Real > AI-Generated: Why Human Stories Still Matter in a Tech-Driven World
In a world where AI can churn out content in seconds and mimic nearly any tone, one thing remains irreplaceable: lived human experience. Emotion isn’t coded — it’s felt.
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Why AdTech Is Broken for the Mid-Market (And How It Can Be Fixed)
We’re entering a new era—one where simplicity, speed, and measurable results matter more than scale alone. And with today’s tools, they’re achievable.
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The Unshakeables: Despite Widespread Economic Anxiety, the 50+ Population Remains Confident
The 50+ population isn’t just weathering economic anxiety — they’re thriving in it.
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Yes, That YouTube Ad Really Was 45 Min Long; The Rise of Long-Form YouTube Ads
Even if only a small portion of viewers stick around for a 15-minute video ad, that group becomes more clearly defined as high-intent users.
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Stop Marketing by Age Group. It’s Making You Irrelevant.
Lasting impact comes from seeing customers as individuals and designing experiences that reflect how they actually engage. That’s how brands stay in tune—and stay in business.
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Why the Traditional Agency Model Has to Change
When internal marketing teams have access to platforms that can concept, launch and optimize campaigns in real time, the question becomes: what value is the agency adding?
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The Future of Commerce Rhymes With AI, Says Cindy Chow of Alibaba
We sat down with Cindy Chow of Alibaba during Viva Tech in Paris, to discuss about the future of commerce and retail, in light of what AI does and can do. Here is our exchange.
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Expanding Streaming Monetization: Affiliate Engines and Real-Time Revenue Sharing in Action
The streaming revolution is far from over. In fact, with these new tools and strategies, it’s only just beginning and we have built the engine to power this.
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The Rise of Performance TV and the Strategic Role of Amazon’s Partnerships with Disney+ and Roku
The competition is no longer just about selling products; it’s about owning the digital real estate where consumers spend their time and attention.
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How CeraVe Made a Style Icon Out of Sarah V, Their Goat Mascot
The internet first met Sarah V on May 22, 2025, through skincare brand CeraVe’s social media accounts on Instagram and TikTok.
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Latino US Day at Cannes 2025 Draws Full House with Powerful Insights, Community, and Celebration
Latino US Day has cemented its role as one of the most meaningful and strategic moments within the Cannes Lions Festival — celebrating the power, presence, and progress of Latino talent across the creative and marketing industries.
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The AI Takeover: How Manus AI & DeepSeek Are Rewriting the Rules of Marketing
The future of marketing leadership will depend on professionals who can assess AI output critically, flag hallucinations, and blend automation with human insight and judgment.
