_Editorial Archives

Q&A with Debbie Oates, Director of Customer Engagement, Experian Marketing Services UK&I

Experian’s Debbie Oates explains that there’s help on hand to understand the new tectonic shifts in the make-up of the average UK household, so marketers can avoid being left behind.

Out of Tune: Are Retail Media Networks Missing the Beat on In-Store Audio?

In-store audio delivers timely, persuasive messages when intent is already high, shortening the path to conversion and turning passive browsing into immediate action.

Incrementality Testing: The Missing Link Between Marketing and Finance

The bridge between marketing and finance isn’t built on a false sense of certainty, but on honest, measurable uncertainty that both teams can plan around.

Will Agencies Dare to Be Different?

Once you define the problems you solve and for whom, your people can show-up as focused experts not hopeful generalists.

Stop Selling Product Specs to Gen Z: Brands Need to Humanize to Survive

If your brand isn’t building real connections through values, people, and purpose, you’ll be forgotten, no matter how brilliant your product is.

As Cultural Capital Becomes the New Currency, Do Brands Risk Trading Away Their Identity?

The best brands aren’t just reacting to decisions — they’re part of shaping them.

ROSÉ All Day: The Metric That Could Save Digital Advertising (And the Planet)

With improved carbon emissions accounting, updated metrics like ROSÉ we can immediately slow down – and hopefully reverse – our industry’s harmful environmental effects.

Brands – Calendar Moments Require Credibility

Brands need to move from risk aversion to value alignment. Stop worrying about backlash and start focusing on why you’re showing up.

Short Term Surge, Long Term Edge: How to Adapt Your Positioning In Response to Changing Market Trends

The goal for any business should be to capture today’s demand while projecting and protecting a go‑to‑market narrative that is both clear and consistent.

How Cava’s Mascot Made the Leap From Social Media Star To “Keepsake” Pita Chip Plushie

If you love the Mediterranean fast casual chain Cava and consider yourself chronically online, you probably have some familiarity with their mascot, Peter Chip.

8 Fun Facts You Never Knew About Manny Mayo, the Hellmann’s Mascot

Even the Stat Card doesn’t explain the significance behind why this specific jar of mayonnaise weighs 1,913 pounds.

Gen Z Wants Micro-Transactions for a Tailored Media Experience — and They’re Willing to Pay for It

According to GWI’s insights on Gen Z’s key spending habits, in the world of gaming and digital media, many Gen Zers don’t hesitate to pay for the extras and customization they want.

AI and Creative Redefine Ad Performance With Humans At the Helm

Audiences have a very small tolerance for mediocrity, which is why banner blindness is so high – only the very best messages break through the clutter.

The End of Hybrid Work? Rethinking Return to Office

If we’re serious about the future of work, let’s escape the binary discourse and learn from the past six years to intentionally chart a more sustainable path forward together.

The Attention Advantage: How Smarter Measurement Drives Results

Advertisers today are navigating changes. The explosion of short-form video and Connected TV (CTV), the rise of AI-generated content and the fragmentation of platforms have made it harder to build reach, ensure quality and prove media value.

Soccer Rising: Planning for next Summer’s World Cup in North America

Given the growth of soccer as a sport that Americans are increasingly playing and watching, coupled with the local and summer sports marketing opportunities, marketers should be evaluating how they can score next summer with the FIFA World Cup.

Unlocking the Full Potential of Google Ads With Tactical AI

The real question isn’t if you should use tactical AI, but how fast you can implement it while competitors are still stuck with spreadsheets.

Hey CMOs – What’s the Point of Starting an Internal Production Entity?

If you’re a major brand or large agency considering starting an internal production offering, I see two main roads ahead of you.

Why Retargeting Might Be Tv’s Smartest Entry Point

Digital advertisers are well-versed in the practice of retargeting and the ability to reach consumers who have visited a certain site or looked at a product.

Agentic AI Is Reshaping SaaS—and Marketers Need a Game Plan

SaaS isn’t going away tomorrow, but its dominance is already under pressure. What’s coming next isn’t a new app. It’s a new paradigm. And the companies that embrace it early won’t just stay competitive. They’ll redefine what it means to compete.

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