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Media Buyers Need Some New Strategies to Make the Most of Creative Tech by Casey Saran, CEO at Spaceback
While our industry has talked a lot about the benefits of more relevant personalized ads, we haven’t addressed the reality. A whole lot of processes will be affected by creative tech.
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A Guide to Activating Influencers in Retail
The rules of influencer marketing are being rewritten this year.
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4 Ways to Stand out During the 2025 Summer Festival Season
Brands are more successful when they integrate naturally throughout the process, instead of just popping in and feeling like an ad drop.
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Synthetic Data Is The Lifeblood of AI in Marketing
Marketers: it’s time to stop debating and start doing. Stop pontificating. Start practicing. Practicality wins.
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Characters Catch Feelings in Vita Coco’s “Mascot Love,” the First-Ever Dating Show For Brand Mascots
Beverage company Vita Coco made headlines in July when they announced the debut of “Mascot Love.” It’s their Love Island USA parody “where icons catch feelings” featuring Vita Coco’s own coconut water carton mascot Coco Man.
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Why Franken Berry Has a Fuzzy Cereal Box in General Mills’ Monster Cereals x Jim Henson Collaboration
This year, Franken Berry, Count Chocula and Boo Berry have been brought to life as puppets in the Jim Henson universe to celebrate the company’s 70th anniversary.
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You’re Probably Using AI Wrong: Rethinking Marketing’s Favorite Buzzword
AI in marketing isn’t here to just babysit your to-do list; it’s here to partner with your intuition.
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Are Advertisers the New Content Moderators?
Misinformation isn’t just a problem for users anymore — it’s a branding crisis. As media platforms scale back moderation, advertisers are being forced into the role of risk manager—whether they like it or not.
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Where Technology Meets Storytelling: How Amazon Ads Brand Innovation Lab is Reshaping Advertising
In this interview, McCagg shares insights on creating meaningful consumer connections, building seamless full-funnel experiences, and balancing technological innovation with authentic storytelling and performance benchmarks.
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Are Marketers Missing out Due to the Evolution of Search?
Those who recognize the direction of search and begin adapting to the evolving landscape now will be well-positioned to lead the industry into this next wave.
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The Beat That Brands Built: What the Roland 808 Can Teach Marketers About Sonic Identity
Before your brand ever said a word, it could have dropped a beat. Not just any beat — the beat.
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Belonging: The Overlooked Metric in Brand Activation
What does it mean to create an activation that includes everyone? Ruth Mortimer, Global President of Advertising Week, shares her take and offers real examples to guide the way.
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The Future Is Generative
This is a living, breathing playbook for those who see experience as a core growth strategy that generates tangible value for brands.
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The Overlooked Challenge in Marketing: Making Your Survey Data Count
By Horst Feldhaeuser, Infotools In a world awash in data, it’s easy to assume that marketers have everything they need to make smart decisions. From clickstreams and customer journeys to CRM records and transaction logs, data flows in faster than ever. In fact, the volume of data created globally is now estimated at 402 million terabytes per day, and that…
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6 Pillars that Should Define a Contextual Ad System
The open web has a chance to enhance itself. The question is, will advertisers demand a contextual solution that’s built for the future, or settle for one muddling in the past?
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Rebranding Social Media: Hello, Scroll Media
We still call it social media, but the way people use these platforms today has nothing to do with being social.
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As Video Trends Pick up Steam, TV’s Potential as an Advertising Channel Grows
While TV has traditionally been viewed as an upper-funnel activity, with the vast reach of broadcasters a perfect vehicle for driving brand awareness, thanks to these initiatives it is now fast becoming a full-funnel proposition.
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What Retailers Can Learn From Metallica About Customer Acquisition. Hint: Nothing Else Matters
By realizing that “nothing else matters” besides new customer acquisition, identifying your ideal customer profile, and deploying proven tactics to acquire more such customers, retailers can ensure their brand’s success, now and in the future.
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Bye Boomer: A New Workplace Dream Team Just Clocked In
With each generation having different wants and needs, only two stand out for getting along in the workplace, like a Boomer and their PowerPoint presentation. The two generations? Millennials and Gen Z.
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Growth, Gaps and Growing Pains: What This Quarters Bellwether Report Really Tells Us
From creative and strategy to experiential and digital, here’s how key voices from across the industry are interpreting the latest findings, and what they believe marketers must prioritise to navigate the road ahead.
